National Trade Marketing Manager
clorox · Tlalnepantla de Baz, Mexico ·
- Category
- Marketing
- Experience
- 3+ years
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox:
We are looking for our National Trade Marketing Manager to drive the development and execution of best-in-class trade marketing strategies that accelerate business growth, strengthen customer partnerships, and maximize brand performance across retail channels.This leader will play a critical role in connecting Sales, Marketing, Category, and Commercial teams to translate business objectives into actionable customer and channel strategies. The position is responsible for enhancing field sales capabilities, leveraging market insights, developing customer-centric business plans, and ensuring excellence in execution to deliver sustainable growth and superior in-market results.
The successful candidate will combine strategic thinking, commercial acumen, and strong leadership capabilities to influence key stakeholders and deliver impactful business outcomes.
In this role, you will:
Business Development & Commercial Strategy
- Develop and execute trade marketing strategies aligned with business and commercial objectives.
- Build value-driven customer and channel plans that enhance brand performance and market share.
- Lead the planning and execution of commercial initiatives, promotional activities, and growth programs.
- Analyze market trends, customer insights, and channel performance to identify opportunities and drive continuous improvement.
- Partner with cross-functional teams to ensure successful product launches and maximize commercial impact.
Sales Effectiveness & Field Execution
- Enhance sales force capabilities through tools, insights, training, and best practices.
- Support field sales teams with data-driven recommendations to improve execution and performance.
- Drive adoption of commercial systems, sales processes, and category management principles.
- Monitor execution excellence and ensure strong ROI across promotions and trade investments.
Customer Business Planning & In-Store Excellence
- Collaborate with Sales and Marketing teams to develop customer business plans and channel strategies.
- Lead the execution of in-store marketing initiatives, promotions, and shopper activation programs.
- Ensure alignment between demand generation strategies, customer needs, and execution priorities.
- Develop impactful point-of-sale materials and customer-facing communication strategies.
Team Leadership & Organizational Development
- Lead, coach, and develop a high-performing Trade Marketing team.
- Foster a culture of collaboration, accountability, and continuous improvement.
- Drive talent development, succession planning, and performance management initiatives.
- Influence stakeholders across multiple functions and levels of the organization.
Budget & Performance Management
- Manage trade marketing investments and promotional budgets.
- Monitor business performance, profitability, and return on investment.
- Ensure compliance with company policies, internal controls, and governance standards.
- Track key business metrics and provide actionable recommendations to optimize results.
#LI-HYBRID
What we look for:
Key Skills & Abilities
- Strategic leadership and vision.
- Strong commercial and business acumen.
- Proven ability to influence and collaborate across functions.
- Excellent communication and stakeholder management skills.
- Strong negotiation and relationship-building capabilities.
- Results-oriented mindset with a focus on execution excellence.
- Analytical and data-driven decision-making skills.
- Customer and channel-centric approach.
- Strong planning, prioritization, and organizational capabilities.
- Experience leading and developing high-performing teams.
- Ability to translate market insights into actionable business strategies.
Required Experience & Qualifications
- Bachelor's degree in Business Administration, Marketing, Economics, related field or equivalent experience.
- Minimum 8 years of experience in commercial functions, including at least 3 years in Trade Marketing.
- Strong understanding of sales management processes and commercial execution frameworks (CAS).
- Proven experience managing pricing strategies, trade investments, and commercial profitability.
- Expertise in Customer Business Planning, Sales Planning, and Commercial Strategy development.
- Experience interpreting market data and consumer insights, including Nielsen Audits, Household Panels, and commercial scorecards.
- Strong knowledge of Category Management and Conceptual Selling methodologies.
- Advanced understanding of sales, distribution, and financial management metrics, including profitability, margins, and cost analysis.
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Experience working with market intelligence and auditing tools.
- Intermediate to Advanced English proficiency.
Preferred Background
- Experience in FMCG/Consumer Goods environments.
- Multi-channel experience across Modern Trade, Traditional Trade, Convenience, and Retail customers.
- Demonstrated success leading national trade marketing initiatives and customer-facing commercial strategies.
- Track record of delivering sustainable growth and building strong customer partnerships.
Workplace type:
HybridOur values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.
Benefits we offer to help you be well and thrive:
Competitive compensation
Generous 401(k) program in the US and similar programs in international
Health benefits and programs that support both your physical and mental well-being
Flexible work environment, depending on your role
Meaningful opportunities to keep learning and growing
Half-day Fridays, depending on your location
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.