National Specification & Business Development Manager

Role: National Specification & Business Development Manager
Country: UKLocation: Flexible, dependent on applicantIdeal Base: Central UK with excellent transport links, such as the Midlands or Northwest England. Proximity to major social housing hubs will also be considered.Contract Type: Full TimeTravel: Approximately 50%
As part of our continued growth, we are looking for an ambitious and commercially driven National Specification & Business Development Manager to strengthen our presence across the UK market.
About the Role
This is a high-impact commercial role combining specification sales, business development and strategic account management.
You will be responsible for driving product specification and commercial growth across the UK, with a primary focus on the social housing sector. You will also identify and develop opportunities across residential developers, contractors, consultants, distributors, fire safety specialists and other specification-led markets.
Your role will be to create demand, influence key decision-makers, secure product specifications and convert opportunities into sustainable, profitable sales growth.
Key Responsibilities
Specification Management – approximately 50%

Develop and maintain product specifications with housing associations, local authorities, consultants, architects and M&E engineers.
Promote compliant smoke, heat and carbon monoxide alarm solutions across refurbishment and new-build projects.
Deliver CPD presentations, technical briefings and product training.
Influence product and system selection at the design and specification stage.
Build and maintain a strong specification pipeline through CRM.

Business Development – approximately 30%

Identify, develop and win new business opportunities across social housing and adjacent markets.
Build strong relationships with contractors, procurement frameworks and installation partners.
Identify new routes to market and generate additional revenue opportunities.
Support product launches, campaigns and wider commercial initiatives.
Develop a strong understanding of market trends, customer requirements and competitor activity.

Account Development – approximately 20%

Develop and grow existing national and regional customer accounts.
Identify upselling and cross-selling opportunities.
Build long-term relationships with key customer and industry stakeholders.
Work closely with distributors and merchant partners to maximise specification conversion and sales growth.
Develop strategic account plans for priority customers.

Key Customer & Market Segments
Primary Focus

Housing Associations
Social Housing Providers

Additional Markets

Residential Developers
Main Contractors
Electrical Contractors
M&E Consultants
Procurement Frameworks
Distribution Partners
Leisure
Utilities
New Build

What We’re Looking For
We are looking for a commercially driven professional who combines strong specification experience with the ability to develop new business and build long-term customer relationships.
You will ideally have:

Proven experience in specification sales within construction, electrical, fire safety, building products or a related industry.
A strong track record of winning new business and delivering commercial growth.
Experience selling into social housing and/or public sector markets.
Strong commercial negotiation and influencing skills.
Experience engaging senior stakeholders, including Asset Managers, Compliance Managers and Fire Safety Teams.
Confidence delivering technical presentations, CPD sessions and customer training.
Strong relationship-building and account management skills.
Experience using CRM systems to manage opportunities and pipelines.
A proactive, self-motivated and commercially focused approach.
A full UK driving licence and willingness to travel extensively across the UK.

How Success Will Be Measured
Your success will be measured through a combination of specification, commercial and customer-focused KPIs, including:

Value of specifications secured.
Specification conversion into sales.
New business revenue.
Growth of existing accounts.
Number of new customer wins.
Pipeline value and quality.
Gross margin.
Customer engagement and activity.

What We Offer

Attractive salary plus performance-related bonus.
Company car or car allowance.
Pension scheme.
Private healthcare.
Mobile phone, laptop and home office equipment.
Ongoing product, technical and industry training.
Career development opportunities within a growing and innovative fire safety manufacturer.

Your Journey With Us
We aim to provide a fair, transparent and valuable recruitment process for every candidate.
If selected, you can expect:

Initial call with our Recruitment/Sourcing team.
Interview with the Hiring Manager and key stakeholders.

Our Commitment to You
Our greatest assets are the expertise, creativity and passion of our people. We strive to create an environment that attracts, develops and retains talented individuals while promoting collaboration, innovation and continuous improvement.
We believe everyone should feel that they belong and have the opportunity to grow. Our values of respect, integrity, inclusion, innovation and excellence guide the way we work and how we support our people.
We’re excited for you to join us and make a difference — helping protect people and property through innovative fire safety solutions.
About Us
We are a leading manufacturer of smoke, heat and carbon monoxide alarms, committed to protecting lives through innovative, reliable and fully compliant fire safety solutions.
We work closely with social housing providers, contractors and industry professionals to help ensure homes across the UK remain safe, compliant and future-ready.
Joining us means becoming part of an organisation where innovation, quality and customer impact are at the heart of what we do.