Multimedia/Motion & Graphic Designer, Motion and Graphic - Malaysia

About Efficient Living Group

Efficient Living Group is a growing ecommerce company with brands including Lifely, Little Lifely, and Cushie Home. We create products and customer experiences for modern homes and families across several markets.

Role overview

We are looking for a Multimedia Designer who can combine motion design, video editing, graphic design, and product storytelling. You will create short-form videos, motion graphics, UGC edits, paid-social assets, product demonstrations, studio content, and supporting static designs.

This role must balance creative ideas with accurate products, clear hooks, strong pacing, platform requirements, and reliable delivery.

Requirements

What success looks like

• Produce engaging motion and reel content for acquisition, retention, websites, and social channels.
• Create testable hooks, angles, edits, and visual variations from one brief.
• Identify winning angles and replicate converting ads measure by ROAS & engagement.
• Mastering AI tools to scale content velocity and fill content gaps.
• Improve content through feedback and performance learning.
• Support efficient in-house studio and content production.
• Deliver accurate, on-brand work on time.

1. Content production

• Repurpose UGC into paid ad content
• Leverage AI tools to produce AI generated content for paid channels
• Create engaging static, motion and reel ads for meta, instagram and other channels for evergreen and marketing campaigns
• Build strong hooks, pacing, captions, and calls to action
• Stay on top of content trend and AI knowledge

2. Production planning

• Contribute to concepts, storyboards, shot lists, scripts, and production plans.
• Attend and support studio or in-house content sessions.
• Identify missing assets, production risks, and technical blockers early.
• Take the lead on smaller projects when required.

3. Performance and creative improvement

• Use CTR, CVR, CPC, ROAS, retention, and feedback signals to improve future edits.
• Create testable variations without changing the core message by accident.
• Work with media buyers and creative leads to understand performance.
• Improve the first seconds, clarity, pacing, and product demonstration.

4. Collaboration, QA, and delivery

• Work closely with Mansell, designers, copywriters, ecommerce, performance marketing, and brand teams.
• Explain creative decisions, respond professionally to feedback, and revise quickly.
• Check spelling, captions, claims, product accuracy, audio, timing, links, ratios, and export quality.
• Prepare 1:1, 4:5, 9:16, and other required formats.
• Maintain clean editable project files and clear version control.

Required experience and skills

• Minimum 2 years of commercial motion, video editing, multimedia, or digital content experience.
• Portfolio showing short-form video, motion graphics, UGC, paid social, or product storytelling.
• Strong After Effects, Premiere Pro, CapCut, DaVinci Resolve, Final Cut, or equivalent skills.
• Good understanding of timing, pacing, typography, composition, sound, and visual rhythm.
• Ability to create clear hooks and engaging first seconds.
• Strong Photoshop, Illustrator, Figma, Canva, or equivalent skills.
• Understanding of Meta, TikTok, Instagram, website, and ecommerce specifications.
• High attention to product, copy, claim, and export accuracy.
• Good time management, communication, and willingness to learn.

A design degree is useful but is not required when the portfolio and practical ability are strong.

Highly regarded / nice to have

• Product animation, 3D, Blender, Cinema 4D, or basic compositing.
• AI video and image tools with careful human review.
• Direct-response advertising or performance creative experience.
• In-house studio, UGC, or creator production experience.
• Furniture, home, family, lifestyle, or ecommerce experience.

Tools and platforms

After Effects, Premiere Pro, CapCut, Photoshop, Illustrator, Figma, Higgsfield or other relevant tools.

What we are looking for

• Strong in visual craft and practical production.
• Able to make content clear and engaging quickly.
• Careful with product details, claims, copy, and brand rules.
• Comfortable moving between video, motion, static design, and production planning.
• Commercially aware and interested in improving creative performance.
• Organised across projects, versions, and deadlines.
• Proactive, collaborative, and comfortable with direct feedback.

Example projects this role may own

• Short-form paid-social video batch with several hooks and edits.
• UGC edit with captions, product demonstrations, and a clear call to action.
• Product launch video and matching static campaign assets.
• Studio production plan, shot list, and final edit package.
• Product feature animation or comparison video.
• Campaign concept adapted into Meta, TikTok, Instagram, and website formats.
• Motion template system for repeated product or offer content.

Interview focus areas

• Creating a strong first three seconds.
• Turning one concept into useful versions.
• Balancing creative quality with production speed.
• Protecting product accuracy in video and motion work.
• Using sound, captions, pacing, and visual hierarchy.
• Using performance data to improve the next edit.
• One project from brief through final output.

Practical assessment

Create one short-form video concept, one edited or storyboarded motion sequence, and one static adaptation from the same campaign brief.

Proposed first 90-day goals

• Produce at least 36 testable motion or multimedia outputs, subject to agreed brief volume.
• Develop around three testable angles or hooks each week.
• Support at least three studio or in-house production sessions.
• Use performance and feedback data to improve the next creative batch.

AI and the way we work

Lifely is pioneering the practical use of AI-generated content in marketing. We are not using AI as a novelty. We use it to help the team create, test, learn, and improve real marketing work across our brands.

We expect you to be passionate about learning, curious about new tools, and able to learn quickly. You will learn how to use AI tools in practical creative workflows, while applying strong human judgement to quality, accuracy, brand fit, product truth, and customer impact.

• Explore new AI tools and learn how they can improve creative production.
• Turn AI outputs into useful marketing assets, not unfinished experiments.
• Check every AI-assisted output for product accuracy, claims, copy, brand rules, and quality.
• Share useful methods and learnings with the wider creative team.
• Keep improving your creative judgement as the tools change.