Middle-level CRM Manager

We are looking for a Middle-level CRM Manager or above with experience in iGaming to take ownership of CRM campaigns, player segmentation, and communications across the entire player lifecycle — from onboarding to retention and reactivation.
📌 Responsibilities
Develop, launch, and optimize automated and triggered CRM journeys: Welcome, Retention, Reactivation, Churn Prevention, and others.
Segment the player base and work with different player groups based on their behavior, activity, and deposit history.
Launch communications via Email, SMS, Push, and In-App channels.
Develop bonus offers and promotional mechanics.
Conduct A/B tests, analyze campaign performance, and identify growth opportunities.
Analyze key CRM metrics: Conversion to Deposit, Retention, LTV, Bonus Cost, and ROI.
Prepare and analyze CRM campaign reports.
📊 Requirements
1–2+ years of experience in CRM / Retention within iGaming.
Middle level or above — ability to independently launch, manage, and analyze CRM campaigns.
Strong understanding of key iGaming metrics: LTV, NGR, Retention Rate, Bonus Cost, and ROI.
Experience working with different player segments and a solid understanding of the player lifecycle.
Experience building automated CRM/Journey flows and triggered communications.
Understanding of segmentation, personalization, and bonus mechanics.
Strong analytical thinking and the ability to make data-driven decisions.
❗️Experience with GR8 will be a strong advantage.