MEX - Senior Creative Strategist & Direct-Response Copywriter
Tidal · Mexico City, CDMX, Mexico ·
- Seniority
- Senior
- Employment
- Contract
- Category
- Marketing
- Experience
- 5+ years
Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.
About This Role:
We are hiring a Senior Creative Strategist & Direct-Response Copywriter for a fast-growing DTC foot care and consumer wellness brand. This role requires strong capability in both direct-response copywriting and video/creative production, owning copy and creative quality across ads, landing pages, CRO tests, email, SMS, and agency output. The brand already has documented voice guidelines, a mapped customer archetype, and structured customer research, so your focus will be extending that foundation into stronger, conversion-focused creative.
Key Responsibilities:
Write and improve conversion-focused copy across paid ads, landing pages, product pages, CRO tests, email, and SMS, including hooks, headlines, offers, angles, and scripts.
Turn insights from product reviews, post-purchase surveys, Meta ad comments, Amazon reviews, Reddit, and competitor ad libraries into creative briefs, messaging, and testing ideas.
Own brand voice and serve as the final quality check for copy and creative before launch.
Review high-volume static and video creative and give clear, actionable feedback to agencies, editors, designers, producers, and freelancers.
Manage 6+ external creative partners, including briefs, revisions, priorities, deadlines, and quality control.
Use Meta Ads Manager and performance metrics such as CTR, hook rate, CPA, CVR, ROAS, and spend to identify patterns and determine what to test next.
Work closely with the Founder/CMO and media buyer, eventually taking full ownership of creative reviews, agency feedback, and testing priorities.
Software/Platforms/Tools:
Meta Ads Manager and Meta Ads Library
Shopify
Atria or similar creative performance tools
Figma or Canva
Google Docs and Google Sheets
Slack, Trello, Notion, or similar project management tools
Claude, ChatGPT, or similar AI tools
Klaviyo or similar email/SMS platforms — nice to have, not required
Qualifications:
5+ years of experience in direct-response copywriting, creative strategy, performance marketing, or a similar role, preferably within eCommerce or DTC consumer brands.
Native or professional-level fluency in written English — non-negotiable.
Proven ability to write conversion-focused copy from scratch and turn customer research into strong creative briefs, angles, and testing ideas.
Strong experience in both direct-response copywriting and video/creative production, including reviewing static and video work and giving clear feedback to creative teams.
Strong understanding of customer psychology, brand voice, offers, hooks, messaging, and conversion-focused creative.
Strong understanding of Meta Ads Manager, campaign structure, creative testing, and performance data to determine what to test next.
Experience managing multiple agencies, freelancers, or external creative partners.
Portfolio or case studies showing measurable creative impact, such as improved CVR, ROAS, CPA, spend, or campaign scale.
Strong communication, organization, and ownership, with confidence working directly with founders and senior marketing leaders.
Shift Schedule:
Monday to Friday, with 3–4 hours of daily overlap with the client's working hours in Romania for meetings and collaboration.
The rest of the working hours can be completed flexibly and asynchronously.
Exact overlap hours will be agreed upon directly with the client.
Additional Requirement:
This is an exclusive full-time contractor role. The selected contractor must not maintain concurrent client engagements during the contract.
A short writing and creative editing assessment will be part of the hiring process.