Meta Ads Manager

WE ARE HIRING: Meta Ads Manager

Location: Colombo, Sri Lanka
Employment Type: Full Time
Work Mode: Hybrid
Industry: Digital Marketing / Advertising / Performance Marketing

Role Overview

We are seeking a data-driven and results-oriented Meta Ads Manager to plan, execute, monitor, and optimize paid advertising campaigns across Facebook and Instagram platforms. The successful candidate will be responsible for generating measurable business outcomes including lead generation, conversions, sales, and improved return on advertising spend (ROAS). This role requires a strong understanding of Meta Ads Manager, audience targeting, campaign optimization, performance analytics, and conversion tracking. The ideal candidate will be passionate about performance marketing, possess strong analytical skills, and have the ability to continuously improve campaign performance through testing and optimization.

Key Responsibilities

• Create, manage, and optimize paid advertising campaigns across Facebook and Instagram platforms.
• Develop campaign strategies aligned with business objectives, marketing goals, and sales targets.
• Plan and allocate advertising budgets to maximize campaign performance and return on investment.
• Monitor and analyze key performance indicators including ROAS, CPA, CPL, CTR, CPM, conversion rates, and customer acquisition metrics.
• Conduct audience research and develop effective targeting and retargeting strategies.
• Perform A/B testing across creatives, audiences, placements, landing pages, and campaign structures.
• Identify underperforming campaigns and implement optimization strategies to improve results.
• Manage Meta Pixel implementation, event tracking, and conversion measurement activities.
• Work closely with content creators, designers, and marketing teams to develop high-performing ad creatives and copy.
• Analyze campaign performance data and prepare detailed reports with actionable recommendations.
• Monitor competitor advertising activities and identify opportunities for improvement.
• Track emerging Meta advertising trends, platform updates, tools, and best practices.
• Continuously improve campaign efficiency, lead quality, conversion rates, and advertising ROI.
• Ensure campaigns are delivered on time and within approved budgets.
• Provide strategic recommendations to support customer acquisition, revenue growth, and brand awareness objectives.

Candidate Profile

• Minimum 1 year of hands-on experience managing Meta Ads campaigns.
• Fresh graduates are encouraged to apply if they can demonstrate strong practical knowledge and campaign management capabilities.
• Fluency in both Sinhala and Tamil is mandatory.
• Strong understanding of Facebook and Instagram advertising platforms.
• Knowledge of campaign objectives, audience segmentation, retargeting, lookalike audiences, and campaign optimization techniques.
• Experience with Meta Ads Manager, Business Manager, and Meta Pixel implementation.
• Understanding of conversion tracking, attribution models, and digital marketing analytics.
• Ability to interpret campaign data and make informed, data-driven decisions.
• Strong focus on lead generation, sales growth, customer acquisition, and ROAS improvement.
• Good understanding of digital marketing principles and performance marketing methodologies.
• Strong analytical, problem-solving, and reporting skills.
• Excellent communication and teamwork capabilities.
• Ability to work independently while managing multiple campaigns simultaneously.
• Experience using Google Analytics, CRM systems, or marketing automation tools will be an added advantage.
• Portfolio examples, campaign case studies, or demonstrated Meta Ads results will be highly preferred.

Preferred Candidate

• Candidates who can demonstrate successful campaign performance through portfolios, campaign reports, case studies, or measurable results will be given preference.
• Strong practical understanding of lead generation campaigns, conversion-focused advertising, and performance optimization strategies.
• Passion for digital marketing, continuous learning, and staying ahead of advertising trends.

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you!

Our client is looking for a skilled individual to fill the role of Meta Ads Manager.

Apply now and see how you can be the perfect fit for this exclusive position!

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