Media Network Specialist

STRATEGIC MEDIA DIRECTION & PLANNING

• Develops, executes, and monitors the country’s strategic media direction.

• Builds year-round engagement plans to reach and engage evolving consumer audiences.

• Identifies opportunities to adapt the strategy based on market changes and audience behavior.

CONTENT STRATEGY & CREATIVE DEVELOPMENT

• Identifies, creates, and curates engaging, “beyond the ordinary” content that excites and inspires consumers.

• Leverages both local marketing assets and content from the global network.

• Drives ongoing creative ideation alongside local and global teams.

• Utilizes and complements the global portfolio with differentiated local stories and media experiences.

AUDIENCE & CONSUMER UNDERSTANDING

• Has a deep understanding and passion for the product and Red Bull’s target audiences.

• Understands local consumers’ media consumption habits and the broader media landscape.

• Uses audience insights to develop relevant and effective engagement strategies.

MEDIA CHANNELS & DISTRIBUTION

• Defines the strategic role of Red Bull’s own channels in accessing and engaging different audiences.

• Builds third-party distribution partnerships and identifies new content distribution opportunities.

• Ensures the right content reaches the right audiences through relevant media channels.

DATA, INSIGHTS & PERFORMANCE MONITORING

• Uses ongoing data insights and reporting to monitor performance in real time.

• Identifies shifts in audience behavior and media consumption.

• Adjusts the media approach and strategy based on insights and performance.

PRODUCTION & CONTENT NETWORK

• Builds and maintains a strong network of production companies and creative talent.

• Works closely with videographers, directors, photographers, and other content creators to bring ideas and stories to life.

GLOBAL & LOCAL ALIGNMENT

• Ensures alignment between the local team and global audience and media strategies.

• Works across product, events, opinion leaders/influencers, athlete, and dancer projects.

• Adapts global strategies and initiatives into hyper-local plans that are relevant to the local audience.

• Bachelor’s degree completed.

• Advanced English proficiency.

• Minimum of 4 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands.

• Experience working with media executives and partners on content development and distribution strategies.

• ⁠Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviors.

• ⁠Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats.

• Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences.

• ⁠Ability to identify and translate cultural and social trends into relevant content opportunities for the brand.

• ⁠Strong understanding of content performance, social analytics, audience insights, and KPIs, with the ability to turn data into actionable recommendations.

• A strong creative and project management background, with the ability to manage multiple content streams and stakeholders simultaneously.

• A story seeker, editorial thinker, and creative mind with a strong instinct for identifying stories that can earn attention.

• ⁠Strong understanding of the full content lifecycle — from ideation and production to distribution, amplification, and performance analysis.

• An agile, collaborative team player with a hands-on mindset and the ability to turn ideas into execution.

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.