Media Manager, MY, SG, TH

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

You will be at the helm of managing a multi-brand portfolio in one of the most dynamic and competitive categories. You’ll be responsible for overseeing media spend and making strategic decisions that will directly impact our market share and brand equity.

Purpose of the Role

The media and content landscape is fast changing, with fragmented viewership across multiple screens, aggression in commerce spends, and attention deficit customers creating and consuming more advertising and non-advertising content daily.

In this rapidly changing environment, Mondelēz aims to be the number 1 snacking company in the future by empowering people to snack right. We are achieving this by:

• Accelerating consumer centric growth
• Driving operational excellence
• Building a winning growth culture

One of the strategic pillars of this is constantly improving our media ROI by maximizing incremental net revenue from media.

Agility to manage a complex portfolio is a critical criterion for this role. A candidate with strong strategic and analytical skills and deep digital marketing expertise is required. The role demands excellence in Digital Marketing and Media, efficient process management, well-executed brand initiatives, and effective cross-functional collaboration across

• Marketing, Sales, eCommerce
• Customer Marketing Team
• Corporate Governance and Affairs, Legal
• Analytics and Insights, Finance and Procurement

The candidate is expected to operate independently in managing the multi-brand portfolio.

How you will contribute

• Develop robust media strategies for all the categories in line with global media principles and overall company objectives.
• Manage a complex category portfolio with agility and precision.
• Drive thought leadership for Mondelēz on media across all platforms and stakeholder levels.
• Demonstrate strong understanding of media analytics; guide the media agency to deliver annual plans and execute strategy with clear and measurable ROI objectives by monitoring and analysing campaign performance against set KPIs/Metrics.
• Optimize media campaigns in an appropriate manner across various platforms.
• Partner closely with brand teams, agencies and partners to implement holistic media plans, inclusive of best-in-class IMC executions.
• Communicate effectively with cross-functional stakeholders to ensure full support in executing the strategy. Engage with senior stakeholders at a regional level. Collaborate with equity and innovations teams as well as creative agencies.
• Be the subject matter expert on all mediums and have the ability to influence decision-making at all levels.
• Stay ahead of the curve on Digital & Data best practices and elevate digital marketing capability of the Mondelēz category teams. Drive the organization’s ambition on leveraging first-party data.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• 8–10 years of media expertise, preferably in a role encompassing strategy around driving penetration or growth.
• Digital expertise with the ability to leverage the ever-evolving digital media landscape for achieving business and brand building objectives.
• Strong operational skills incorporating understanding of industry, category and customer landscape, channel planning and value creation.
• Sound knowledge of media analytics and working knowledge of business analytics and portfolio management on large CPG businesses.
• Negotiation and collaboration skills that encourage multi-stakeholder projects to thrive.
• Experience of working with agency & media partners, multiple local, regional & global stakeholders. Ability to manage expectations of a large and diverse marketing team.
• Be in tune with latest media and content trends to pioneer industry-first interventions.
• Strong focus on process and mechanisms including planning, buying and agency performance review with actionable insights to drive sustained improvement.
• Excellent written and verbal communication skills and a bias towards proactivity.
• Can successfully deliver in a complex matrixed organization. Test-and-learn mentality; ability to take learnings and scale broadly.
• Experience handling media on the client’s side will be an advantage.

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No Relocation support available

Business Unit Summary

Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Media

Marketing