Media Buyer (Google Ads | Home Services Vertical)
vCommission · Gurgaon, India ·
- Category
- Marketing
- Experience
- 3+ years
vCommission Media is a Leading Global Affiliate Marketing Network, delivering performance on web and mobile to worldwide advertisers through a growing network of over 100K+ affiliates. With presence in India, Singapore, UAE, UK, and USA, vCommission empowers meaningful digital growth across multiple verticals — Ecommerce, Travel, Utility, LeadGen IN, LeadGen & PPC US, and India COD Ecom.
We are looking for an experienced Manager – Media Buyer (Google Ads | Home Services Vertical) to join our Ad Operations team in Gurgaon. The ideal candidate will have 3+ years of hands-on Google Ads experience, with strong exposure to performance-driven campaigns in the Home Services vertical.
The role requires someone who can independently manage, optimize, and scale paid search campaigns while maintaining lead quality, acquisition costs, and profitability.
Plan, launch, manage, and scale Google Ads campaigns for Home Services with a strong focus on lead generation and profitability.
Manage Search and other relevant Google Ads campaign formats based on campaign objectives.
Conduct in-depth keyword research, search-term analysis, competitor analysis, and negative keyword optimization.
Build and continuously optimize campaign structures, ad groups, keywords, bidding strategies, ad copies, extensions/assets, targeting, and landing-page alignment.
Manage campaigns across different locations/GEOs and optimize performance based on geographic trends.
Monitor key performance metrics including CPL, CPA, CPC, CTR, conversion rate, lead volume, lead quality, ROAS, and ROI.
Analyze campaign performance daily and identify opportunities to improve conversion volume and reduce acquisition costs.
Scale winning campaigns, keywords, GEOs, and audience segments while controlling budget efficiency.
Develop and test new ad copies, keyword strategies, landing-page approaches, and bidding strategies.
Monitor lead quality and work closely with relevant internal teams to improve downstream campaign performance.
Troubleshoot campaign delivery, tracking, attribution, conversion, policy, and performance issues.
Maintain accurate campaign reports and communicate performance insights, risks, and optimization plans to stakeholders.
Stay updated on Google Ads policies, bidding changes, platform updates, and competitive trends within the Home Services ecosystem.
Take ownership of assigned budgets and ensure campaigns meet agreed performance and profitability targets.
Requirements
3+ years of hands-on experience in Google Ads / PPC / Performance Marketing / Media Buying.
Proven experience managing Home Services lead-generation campaigns.
Strong hands-on knowledge of Google Search Ads, keyword targeting, match types, negative keywords, bidding strategies, conversion optimization, and campaign scaling.
Strong understanding of CPL, CPA, CPC, CTR, CVR, ROAS, ROI, and lead-quality metrics.
Experience managing sizable performance marketing budgets with clear accountability for results.
Strong understanding of conversion tracking and campaign attribution.
Ability to analyze search terms, campaign data, competitor activity, and performance trends to make data-driven decisions.
Strong understanding of location/GEO-based campaign optimization.
Ability to identify underperforming campaigns quickly and execute corrective optimization strategies.
Experience with Google Ads Editor, Google Analytics/GA4, and reporting/analytics tools will be an advantage.
Strong analytical, communication, reporting, and stakeholder-management skills.
Ability to work in a fast-paced, performance-oriented environment and take end-to-end ownership of campaign outcomes.
Benefits
Performance-based incentives
Opportunity to manage and scale performance-driven campaigns in the Home Services vertical.
Exposure to international performance marketing and affiliate marketing ecosystems.
Opportunity to work with a highly performance-focused digital advertising team.
Learning and growth opportunities across paid acquisition, media buying, campaign optimization, and performance marketing.