Must-haves:
Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for 3+ years.
Experience preparing technical specs for developers (dataLayer schema).
Experience implementing and troubleshooting e-commerce tracking.
Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking.
Experience conducting analytics/tracking audits.
Basic SQL knowledge.
Experience with Tableau, Looker Studio, Power BI, or similar BI tools.
Strong grasp of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, LTV.
Ability to translate data into business & marketing recommendations.
Strong attention to details and ability to spot data inconsistencies.
Hands-on Consent Mode v2 implementation experience with a CMP (CookieYes, Cookiebot, Complianz, etc.).
Level of English – from Intermediate+ and above.
Nice-to-haves:
BigQuery experience.
Experience with Firebase.
Experience with AppsFlyer, Adjust, or another mobile measurement platform.
Experience with Meta Conversion API.
Experience working with CRM/CDP data.
Experience working with marketing APIs.
Basic Python knowledge.

Kogo poszukujemy?

Andersen is hiring a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels.
Andersen is a pre-IPO software development company providing a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms worldwide transform their businesses by creating effective digital solutions using innovative technologies.
Today, we are working with organizations from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.

Czego wymagamy?

Znajomości:
GTM
GA4
Google Search Console
Looker Studio
Mile widziane:
Tableau
MS Power BI
Języki:
Angielski

Jakie warunki i benefity otrzymasz?
0 PLN brutto/m (Umowa o pracę)
Umowa o pracę - Stałe godziny pracy (100%)
Praca zdalna: Możliwa w całości
Klasy językowe
Ubezpieczenie, Pakiet sportowy
Kawa / Herbata, Zimne napoje, Obiady

Kim jesteśmy?
Andersen – your global software development partner Andersen is a global software development company with over 18 years of experience supporting businesses worldwide in their digital transformation.
Headquartered in Poland, we operate development centers across Germany, the USA, the UK, Lithuania, Hungary, Kazakhstan, Georgia, Azerbaijan, Cyprus, and the UAE, enabling us to deliver high-impact solutions close to our customers. We offer end-to-end IT services — from custom software development, API integration, and system architecture to legacy modernization and long-term support. With deep technical expertise and a focus on business value, we build tailored, scalable, and secure digital products. Harnessing the power of AI, Machine Learning, Data Science, Big Data, and Visual Technologies, we create intelligent, future-ready solutions that support digital transformation and solve real-world business problems.
Recognized among the world's Top 1,000 B2B service providers, Andersen has earned the trust of industry leaders. Our portfolio includes long-term partnerships with Siemens, S&P Global, Ryanair, IHS Markit, TUI, Johnson & Johnson, T-Systems, and many more.With a team of 3,700 highly qualified experts in 16+ global locations, we have successfully delivered over 1,000 projects

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