Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans aligned with business and commercial objectives.
• Conduct market and competitor research to identify market trends, customer needs, and growth opportunities.
• Define target audiences, positioning, key messages, and marketing priorities for the local market.
• Monitor marketing performance and adjust strategies based on market feedback and business results.

2. Campaign & Demand Generation

• Plan and execute integrated marketing campaigns across digital and offline channels.
• Manage lead-generation initiatives and coordinate campaigns throughout the customer journey.
• Develop and optimize digital marketing activities, including website, email, social media, search, and other relevant channels.
• Track campaign performance and provide regular analysis and recommendations.

3. Brand & Content

• Support the development and localization of brand messaging and marketing materials for the Swedish market.
• Coordinate the creation of marketing content, including presentations, case studies, articles, newsletters, social media content, and promotional materials.
• Ensure consistency of brand identity and messaging across local marketing activities.

4. Events & Partnerships

• Plan and coordinate local events, trade shows, conferences, webinars, and other marketing activities.
• Develop relationships with external partners, agencies, media, industry organizations, and other relevant stakeholders.
• Evaluate the effectiveness and ROI of marketing events and partnerships.

5. Cross-functional Collaboration

• Work closely with Sales, Business Development, Product, Customer Success, and other functions to support commercial objectives.
• Partner with Sales to develop lead-generation programs and improve marketing-to-sales conversion.
• Collaborate with regional and global marketing teams to adapt global strategies to local market requirements.

6. Budget & Performance Management

• Manage the local marketing budget and ensure effective allocation of marketing resources.
• Monitor campaign costs, performance metrics, and return on investment.
• Prepare regular marketing performance reports and provide data-driven recommendations to management.

Job Requirements

Education & Experience

• Minimum 5 years of progressive marketing experience, including at least 2–3 years in a managerial or lead marketing role.
• Experience from consumer electronics, household products/appliances, consumer durables, FMCG, retail, or e-commerce.

Skills & Competencies

• Strong understanding of the consumer electronics and household products market, including target audiences, competitors, retail and e-commerce landscape, media channels, and market trends.
• Excellent collaboration and stakeholder management skills, especially with Sales, Business Development, Product, Customer Success, and regional/global marketing teams.
• Commercial mindset, results-oriented, proactive, creative, structured, and able to manage multiple priorities in a fast-paced international environment.

Language & Other Requirements

• Fluency in English, both written and spoken.
• Additional Nordic language skills are a plus.
• Willingness to travel within Sweden and the Nordic region as required.