Marketing Value Partner - Lab Workflow & IT Consultant

Role Specific Accountabilities

Strategic Design

• Develop and Execute Strategy for responsible products.

• Develop Business Plan for responsible product; Launch-Price-Life Cycle-Budgeting and forecasting.

• Drive Commercial Effectiveness by allocating resource based on ROI principle.

• Support focus on activities and accounts in line with RDT OKRS.

• Understand/Analyze Thai Diagnostics market; Update all key market trends (Policy, Technology, customer, competitors, newcomers, and business alliances).

• Be able to create business opportunity aligned with Roche Solution.

Team Collaboration & Development

• Collaborate within the Marketing Excellence Team and cross-functional teams to ensure high performance and business growth.

• Implement and Execute key activities within the team and cross-functional team (Pre-Sales, Sales, Service, Application, and Finance).

• Align with APAC Value Stream to ensure strategic Alignment, develop, leverage, sharing best practice, skills, and competency.

Stakeholder Engagement

• Establish relationship with C-suite and key stakeholders.

• Develop KOL, business networking, reference sites to support Roche Strategy.

• Build and sustain robust relationships with key stakeholders, such as customers, healthcare providers, leading scientific institutions, and government agencies, to gather valuable insights that enhance the strategic plan to drive and shape the market.

Operational Excellence

• Ensure the effective implementation of responsible product strategy including planning, execution, and monitoring.

• Responsible for product demand planning and ensuring collaboration with the Commercial Operation team to be effective and minimize write-off and product shortage.

• Develop and utilize data, business support tools, and processes to enhance implementation efficiency.

• Monitor and report on the performance of product sales and product management initiatives, making data-driven adjustments as necessary.

• Accountability for operationalizing and evolving/optimizing the product-related squads.

• Develop training programs for sales teams to enhance product knowledge and selling skills.

• Create marketing campaigns and promotional activities related to responsible products.

• Design marketing tools to fit with Thai Market.

Compliance and Quality

• Ensure adherence to local legislation, divisional policies, principles, and quality standards within the disease management sub-chapter.

• Promote a culture of compliance and continuous improvement in all activities.

Qualification, Experience, and Competencies

• Education: Bachelor degree in Medical Technology or MBA background is preferable.

• Industry Support: Experience in supporting teams within the healthcare or diagnostics industry.

• Strategic Capability: Ability to develop and implement strategic plans and initiatives.

• Product Management: Understanding of product life cycle management, including market trends, customer needs, and competitive landscape.

• Communication: Strong communication and interpersonal skills to build and maintain relationships with key stakeholders.

• Analytical Skills: Analytical and problem-solving skills with a focus on data-driven decision-making.

• Collaboration: Ability to work collaboratively within a cross-functional and matrix environment.

• Marketing Strategy: Experience in developing and executing marketing strategies.

• Language Proficiency: Good command of spoken and written English (TOEIC > 700).

• Technical Skills: AI & Computer literacy in Microsoft Office and related programs.

• Work Style: Able to work under pressure.

Industry Experience

• 2 or more years of experience in the diagnostics or healthcare industry.

• Demonstrated success in supporting tactics, initiatives, or similar projects.

• Knowledge of the diagnostics market in Thailand and the APAC region is preferred.

• Understanding of compliance with industry standards.