Marketing Technology Specialist (m/f/d)
Sonova Group · Berlin ·
- Work mode
- Hybrid
- Category
- Marketing
Berlin / Hybrid
Join our Product & CRO team and take ownership of the MarTech infrastructure that powers our digital marketing across multiple markets. This is a hands-on role where you’ll enable data-driven decision-making by ensuring clean, reliable tracking and analytics across all digital touchpoints.
What you’ll do
- Own the end-to-end implementation and management of GA4 across multiple country setups
- Design and maintain event schemas, custom dimensions, and data layer mappings
- Manage and deploy tracking via Google Tag Manager
- Set up and optimise conversion tracking (server-side & pixel-based, e.g. Meta CAPI, Google Ads)
- Configure and maintain consent management including geolocation rules and tag blocking
- Ensure data quality through regular QA, validation, and troubleshooting
- Document implementations and help stakeholders understand and use MarTech tools effectively
What you bring
- Hands-on experience with GA4 (end-to-end setup and ownership)
- Strong experience with Google Tag Manager or similar TMS: ability to deploy and manage tags, triggers, and variables independently
- Experience with conversion tracking (including server-side tracking – a big plus)
- Familiarity with consent management platforms (e.g. OneTrust) and GDPR/ePrivacy basics
- Solid understanding of data structures / data layer (basic SQL is a plus)
- Ability to manage complex setups (multiple countries, tools, and environments), but explain things in a simple way
- You’re comfortable working in a fast-paced, evolving environment
What We Offer
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.
We offer a wide range of opportunities for both your professional and personal development and growth.
We offer a wide range of opportunities for both your professional and personal development and growth.
- True ownership of a critical MarTech setup used across multiple markets globally
- A hands-on role with real impact on business performance
- A “startup within a corporate” environment: freedom to test ideas and drive improvements
- 30 days of paid annual leave
- Subsidized VBB or Deutschland ticket
- Dedicated learning & development budget and weekly learning time + LinkedIn Learning license
- Company Urban Sports Club membership
- Mobility allowance for relocation if you are relocating to join our team
- Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
- Pension scheme with employer contribution #LI-NB1