At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
The Marketing Technology (MarTech) Associate Director will lead the strategic planning, implementation, and optimization of the company’s marketing technology ecosystem to enable compliant, personalized, and scalable customer engagement.
This leader will explore new technologies, optimize current platforms, and create innovative, compliant digital solutions in collaboration with third-party partners to drive business growth, accelerate reach, and enhance HCP, patient/consumer, and payer experiences.
Key Responsibilities
1. Strategic Leadership
- Develop and execute a comprehensive MarTech strategy aligned with the company’s commercialization objectives (e.g., brand growth, omnichannel engagement, patient support).
- Translate enterprise digital strategies into actionable plans for the commercialization unit.
- Influence cross-functional senior stakeholders (Commercial, Medical, Market Access, IT, Compliance) to adopt best-in-class MarTech practices.
2. Technology Exploration & Integration
- Identify, evaluate, and recommend emerging technologies (AI-driven personalization, next-gen CRM, advanced analytics, content orchestration) to drive revenue growth, improve marketing effectiveness, and enhance the customer experience
- Oversee platform integration (CRM, CDP, email automation, digital asset management, analytics) for a unified view of customers and campaigns.
- Ensure data security, regulatory compliance & company MLR processes, and alignment with enterprise digital governance.
3. Actionable Insights
- Build design-thinking into the marketing ecosystem to deliver fast-adaptive user experiences and solutions using actionable insights for HCP, patient, and payer engagement.
- Develop and maintain dashboards & KPI frameworks to track performance and inform commercial decision-making.
- Partner with analytics and data science teams to operationalize predictive models (e.g., next best action, consumer segmentation).
4. Vendor & Stakeholder Management
- Manage relationships with technology vendors, agencies, and system integrators to ensure quality delivery and cost optimization.
- Serve as a key liaison with enterprise IT, procurement, and privacy teams for platform negotiations, implementation, and oversight.
- Align MarTech priorities with senior commercial leadership, ensuring transparency in investments and ROI.
5. Innovation & Change Leadership
- Stay abreast of global trends in digital engagement (e.g., AI, omnichannel orchestration, modular content) and bring innovation into the organization.
- Champion cultural change: Build adoption of new technologies within marketing teams and field force through enablement programs.
- Foster a culture of experimentation (e.g., protoyping, content personalization techniques).
Expected Deliverables
- MarTech Roadmap: 3–5-year plan with prioritized investments and capability milestones, with clear innovation deliverables to enable business (AI, automation, data etc)
- Technology Architecture Blueprint: Integration strategy for CRM, CDP, automation, and analytics platforms and full connectivity with EDB
- Omnichannel Playbooks: Standardized approaches for HCP, patient, and payer engagement, operating with a consumer mindset.
- Content Operations Framework: Streamlined MLR-approved workflows for compliant content deployment.
- Performance Dashboards: Unified reporting for channel performance, ROI, and engagement.
- Vendor Ecosystem Plan: Optimized partnerships with agencies, SaaS providers, and consultants.
Qualifications & Requirements
- Bachelor’s in Marketing, Business, Information Technology, or related field (MBA preferred).
- 10+ years in MarTech or related fields, 3+ years in leadership.
- Deep experience in CRM, CDP, marketing automation, and analytics platforms.
- Proven track record in large-scale transformation projects (project planning, resourcing, risk mitigation).
- Strong cross-functional leadership skills with experience in matrixed global organizations.
- Understanding of pharma commercialization and compliance frameworks.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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