About the Role
Abell Pest Control is looking for a motivated and detail-oriented Marketing Student to join our digital marketing team on contract. This is an exciting opportunity to gain hands-on experience in search engine optimization (SEO) and the emerging field of Generative Engine Optimization (GEO), helping shape how our content is discovered by both traditional search engines and AI-powered search platforms.
Working closely with Abell's Digital Marketing and Website teams, you will help improve our online visibility by optimizing website content, enhancing site structure, and implementing technical SEO best practices that increase our authority and discoverability.
Responsibilities
- Collaborate with the Digital Marketing and Website teams to improve website visibility through SEO and GEO strategies.
- Optimize existing website content for search engines and AI-driven search experiences.
- Restructure web content using clear heading hierarchies and logical information architecture.
- Implement schema markup and structured data best practices to improve search visibility.
- Enhance content readability, relevance, and authority across key service pages.
- Identify opportunities to improve AI citation potential and visibility within AI-generated search results.
- Conduct keyword and competitive research to identify content optimization opportunities.
- Monitor SEO performance using analytics and reporting tools.
- Track and report on key performance metrics, including search rankings, organic traffic, and AI Overview visibility.
- Stay informed on emerging SEO, GEO, and AI search trends and recommend new optimization strategies.
Qualifications
- Currently enrolled in a Marketing, Digital Marketing, Communications, Business, or related post-secondary program.
- Strong interest in SEO, digital marketing, content strategy, and AI-powered search technologies.
- Excellent written communication and editing skills.
- Strong analytical and problem-solving abilities.
- Exceptional attention to detail and organizational skills.
- Ability to work independently and collaboratively in a team environment.
- Familiarity with Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar SEO tools is considered an asset.
- Basic understanding of HTML, structured data, or schema markup is an asset.
What We Offer
- Practical experience with advanced SEO and Generative Engine Optimization strategies.
- Exposure to enterprise-level digital marketing initiatives.
- Experience working with website optimization, structured data, and content strategy.
- Mentorship from experienced digital marketing professionals.
- Opportunity to contribute to projects with measurable business impact.
Success in This Role
Success will be measured by your ability to improve the performance of Abell's digital content through measurable outcomes, including:
- Increased visibility in AI-generated search results and AI Overviews.
- Higher search engine rankings for targeted service pages.
- Growth in organic website traffic.
- Improved content quality, readability, and technical optimization.
- Stronger performance compared with competing pages appearing on the same search engine results pages (SERPs).
If you're passionate about digital marketing, emerging AI technologies, and helping customers discover valuable content online, we'd love to hear from you. Join Abell and help shape the future of search!
Compensation: $20 per hour
This position is an existing vacancy within our organization.
Abell Pest Control does not use artificial intelligence or automated decision-making tools in the screening, assessment, or selection of job applicants. All applications are reviewed by members of our hiring team.