Marketing Specialist

2026-Mar-27 to 2026-Apr-28

MARKETING SPECIALIST
WA EXTERNAL SOLUTIONS PTY LTD
BUSSELTON, WA
Annual Salary $85k to $95k pa
FULL-TIME PERMANENT

About Us

WA External Solutions Pty Ltd is a Western Australia-based provider of roofing, guttering, patios, cladding, and outdoor construction services. We service residential and commercial clients across Busselton, Bunbury, Perth, and the Southwest, delivering high-quality external building solutions with a strong focus on craftsmanship and reliability.

About the Role

We are seeking a skilled and results-driven Marketing Specialist to lead the development and execution of strategic marketing initiatives. This role is central to driving brand awareness, generating qualified leads, and supporting business growth through both digital and traditional marketing channels.

Key Responsibilities:

• Marketing Strategy & Planning
• Develop, implement, and evaluate marketing strategies aligned with business growth objectives
• Identify and analyse target markets including residential homeowners, builders, and commercial clients
• Conduct market research to assess customer behaviour, competitor activity, and industry trends

• Digital Marketing & Campaign Management

• Manage and optimise website performance, SEO, and online presence
• Plan, execute, and monitor digital campaigns including Google Ads (PPC), social media, and email marketing
• Track, analyse, and report on campaign performance using analytics tools and CRM systems
• Optimise cost-per-lead and campaign ROI through continuous improvement

• Content Development & Branding

• Create and manage marketing materials including brochures, case studies, and project showcases
• Develop engaging digital content (social media, photos, videos) highlighting services and completed projects
• Maintain consistent brand messaging across all channels.

• Local Marketing & Community Engagement

• Coordinate local marketing initiatives across Busselton, Bunbury, Perth, and regional WA
• Manage traditional media (e.g. print advertising) and implement tracking mechanisms
• Build relationships with local builders, suppliers, and community organisations
• Support events, partnerships, and promotional activities.

• Sales & Business Support

• Collaborate with internal teams to align marketing strategies with sales objectives
• Support lead conversion through targeted campaigns and customer engagement strategies
• Assist in proposal development and promotion of new services

Skills & Experience:

Essential

• Bachelor's degree or higher qualification in Marketing, Business, or related field or equivalent experience.
• Minimum 2–3 years' relevant marketing experience
• Strong knowledge of digital marketing including SEO, Google Ads, and social media platforms
• Proven experience in lead generation and campaign management
• Strong analytical skills with ability to interpret data and provide actionable insights
• Excellent written and verbal communication skills

Desirable

• Experience in construction, trade services, or home improvement industries
• Knowledge of WA regional markets and local marketing strategies
• Experience with CRM systems and marketing automation tools
• Basic graphic design or content creation skills

Key Competencies

• Strategic thinking and problem-solving
• Creativity and innovation
• Strong stakeholder engagement skills
• Commercial awareness and results-driven mindset
• Ability to work independently and manage multiple projects

Additional Requirements

• Valid driver's licence
• Willingness to travel within Western Australia if required
• Eligibility to work in Australia

Annual Salary $85k to $95k pa