Marketing Specialist - Sales and Marketing Manager

2025-10-27 to 2025-11-28

ALLRACK STORAGE SOLUTIONS PTY LTD
RUTHERFORD NSW 2320
MARKETING SPECIALIST
FULLTIME - PERMANENT

Allrack Storage Solutions Pty Ltd is the leading provider of premium storage systems in the Hunter Valley, helping businesses expand efficiently by optimising existing space. For over 20 years, weve partnered with Schaefer Racking to deliver high-quality racking and warehouse solutions that help clients save money, increase productivity, and utilise every cubic metre of their facilities.
We are seeking an experienced and results-driven Marketing Specialist to plan, implement and evaluate integrated marketing and business development strategies that promote our brand and drive commercial growth. This position combines creativity, data analysis, and technical understanding of industrial storage systems, requiring close collaboration with the sales, product, and technical teams to develop effective campaigns and customer solutions.

Key Responsibilities:

Develop and execute strategic marketing and lead-generation plans to strengthen brand awareness and drive growth.
Conduct market research on customer needs, competitor activity, and emerging industry trends to inform marketing decisions.
Create compelling digital and print content for websites, social media, advertising, and promotional materials.
Manage SEO, PPC, and social advertising campaigns, tracking analytics and performance metrics.
Collaborate with sales and technical teams to prepare proposals, presentations, and case studies.
Translate technical product features and warehouse efficiency benefits into clear value messages for clients.
Coordinate participation in trade shows, conferences, and industry events to promote company visibility and generate leads.
Analyse marketing and sales data to measure campaign effectiveness and support continuous improvement.
Maintain current knowledge of logistics, warehousing, and storage system technologies, standards, and regulations.

Qualifications (or Relevant Experience):

Bachelors degree or diploma in Marketing, Business, Communications, or a related field OR equivalent relevant experience in a comparable role.
Proven professional experience in marketing and business development within the B2B, industrial, or technical product sectors.
Demonstrated understanding of racking, shelving, warehouse, and logistics solutions, with the ability to communicate technical details clearly.
Experience managing digital campaigns, CRM systems, and analytics or automation platforms.
Strong record of meeting growth objectives through innovative and integrated marketing strategies.

Core Skills and Attributes:

Excellent written and verbal communication, with ability to develop persuasive and technically informed content.
Strong analytical and project management skills; able to handle multiple projects and deadlines effectively.
Proficiency with digital marketing tools, analytics, and CRM systems.
Strategic thinker with creativity, adaptability, and problem-solving ability.
Team-oriented, with the ability to collaborate across technical and commercial functions.
Self-motivated and proactive with strong attention to detail and customer focus