Marketing Specialist

Position: Marketing Specialist

Number of hours: 40 hrs/week

Schedule: TBD

Tasks required:

• Develop and implement marketing strategies to promote our products/services and drive customer acquisition and retention.
• Create compelling landing pages that effectively communicate our value proposition and encourage conversions.
• Drive traffic to landing pages through various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and email marketing.

Job Description

• Conduct email outreach campaigns to engage with potential customers and nurture leads through the sales funnel.
• Gather stakeholder information for small to medium-sized businesses to better understand their needs, preferences, and pain points.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and optimize performance.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business goals.
• Stay up to date with industry trends and best practices in digital marketing and incorporate them into our strategies.

Qualifications:

• Strong understanding of marketing principles and techniques, including SEO, PPC, social media marketing, and email marketing.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and engage with stakeholders effectively.
• Strong analytical skills and attention to detail, with the ability to interpret data and make data-driven decisions.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Requirements:

• Bachelor's degree in marketing, communications, business, or a related field.
• Proven experience in digital marketing, with a focus on creating landing pages, driving traffic, and conducting email outreach.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Experience working with small to medium-sized businesses is a plus.
• Proficiency in Landing Page Creation and Traffic Generation