Marketing Specialist

About HungryPanda｜关于 HungryPanda

Founded in Nottingham, U.K. in 2017, HungryPanda is a global food delivery platform focused on Asian cuisine and products. We now operate in more than 80 cities across 10 countries, partnering with over 80,000 riders and 100,000 merchants to serve more than 6 million users worldwide.

HungryPanda 于 2017 年创立于英国诺丁汉，是一家专注于亚洲美食及商品的全球外卖平台。目前，业务已覆盖 10 个国家、80 多座城市，与超过 80,000 名骑手及 100,000 家商户合作，服务全球 600 多万用户。

About the Role｜职位介绍

As a member of the local marketing team, you will help grow HungryPanda’s presence in your market. You will plan and deliver local campaigns, develop partnerships and customer acquisition channels, and build ongoing engagement with users. This role suits someone who combines sound marketing judgment with a strong willingness to take ownership and see work through—from the initial idea to execution and review.

作为本地市场团队的一员，你将参与推动 HungryPanda 在当地市场的发展。工作内容涵盖本地营销活动策划与执行、合作资源及用户增长渠道拓展，以及用户日常运营。我们期待你既具备良好的市场判断力，也能主动承担责任，推动工作从想法和规划落实到执行与复盘。

Key Responsibilities｜岗位职责

Local Campaigns and Events｜本地营销活动

Plan and deliver local marketing campaigns, brand events, and new merchant launch activities. Manage each initiative from planning and resource coordination through on-site execution and post-campaign review.

策划并执行本地营销活动、品牌推广活动及新商户开业活动，统筹活动规划、资源协调、现场执行和事后复盘。

Coordinate with internal teams, external partners, and part-time promotional staff to keep activities organized, on schedule, and aligned with campaign objectives.

协调内部团队、外部合作伙伴及兼职推广人员，确保活动组织有序、按计划推进，并符合既定推广目标。

Assess campaign results and feedback, identify opportunities to improve, and apply those learnings to future activities.

分析活动效果及相关反馈，发现可改进之处，并将复盘结论应用于后续活动。

Customer Growth and Local Partnerships｜用户增长与本地合作

Plan and execute local initiatives that support user acquisition, first-order conversion, retention, and repeat purchases.

围绕用户拉新、首单转化、留存及复购目标，制定并执行本地用户增长计划。

Identify and develop partnership opportunities with local brands, merchants, student organizations, and community groups. Build relationships that support sustained collaboration and mutual value.

拓展本地品牌、商户、学生组织及社区合作机会，建立能够持续合作、实现价值共创的合作关系。

Develop and test customer acquisition channels across social media, offline promotions, cross-brand partnerships, and other relevant local channels.

通过社交媒体、线下推广、异业合作及其他适合当地市场的渠道，探索并验证有效的用户获客方式。

Monitor channel and campaign performance, and use data, customer feedback, competitor activity, and local market knowledge to refine growth initiatives.

跟踪渠道及活动表现，并结合数据、用户反馈、竞品动态和本地市场情况，持续优化用户增长方案。

Social Media, Community, and Customer Engagement｜社交媒体、社群与用户运营

Manage local social media channels and user communities. Develop relevant content and activities that encourage participation and strengthen ongoing engagement.

负责本地社交媒体及用户社群运营，策划贴近用户需求的内容与活动，提升用户参与度和持续互动。

Coordinate push notifications, group messages, and other routine customer communications in support of local campaigns and business priorities.

负责 Push 通知、社群消息及其他日常用户触达工作，配合本地营销活动和业务重点安排运营内容。

Work closely with marketing, operations, design, and other relevant teams to coordinate campaign requirements and deliver initiatives effectively.

与市场、运营、设计及其他相关团队协作，协调活动需求，推动营销项目顺利执行。

Qualifications｜任职要求

Experience in marketing, user growth, event marketing, brand marketing, or a related field is preferred.

有市场营销、用户增长、活动营销、品牌营销或相关领域经验者优先。

Demonstrated experience planning and delivering online or offline campaigns, with the ability to carry work through from planning to execution and review.

具备线上或线下营销活动的策划与执行经验，能够推动项目从前期规划到落地执行及效果复盘。

A working understanding of user acquisition, conversion, retention, and repeat-purchase metrics, with the ability to use results to inform next steps.

了解用户拉新、转化、留存和复购等核心指标，并能根据结果制定后续优化方向。

Strong communication, coordination, and project management skills, including the ability to manage multiple priorities and work effectively with different stakeholders.

具备良好的沟通协调及项目管理能力，能够合理安排多项工作，并与不同合作方高效协作。

Good judgment and curiosity about local customers and market trends. Able to contribute ideas, welcome input, and adjust plans in response to business needs and practical considerations.

对本地用户和市场趋势保持敏感，能够主动提出想法、听取团队意见，并结合业务需求和实际情况调整方案。

Organized, dependable, and collaborative, with the flexibility to work in a fast-paced environment and support in-person marketing activities.

做事有条理、认真负责，具备团队合作意识，能够适应快节奏工作，并配合线下营销活动的执行安排。

Fluent Mandarin is required for day-to-day communication.

须具备流利的普通话沟通能力，能够满足日常工作需要。

Preferred: Experience in integrated marketing or cross-industry partnerships.

优先考虑：具备整合营销或跨行业合作经验者。