Marketing Specialist

Marketing Specialist:- Responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels. This role requires a data-driven professional who can demonstrate measurable results, analyze campaign performance, and leverage leading marketing tools to drive brand awareness, engagement, and conversions. Key Responsibilities: • Plan and execute integrated digital marketing campaigns across social media, search engines, email, and display channels • Manage and optimize paid advertising campaigns using platforms such as Google Ads and Meta Business Suite • Schedule, monitor, and analyze social media performance using Hootsuite and Sprout Social Track, measure, and report campaign KPIs including CTR, CPC, CPA, ROI, and conversion rates • Conduct A/B testing to optimize ad creatives, targeting, and messaging • Generate detailed performance reports and dashboards to communicate campaign effectiveness to stakeholders • Collaborate with content, design, and sales teams to align marketing strategies • Manage marketing budgets and ensure cost-effective campaign execution • Stay updated with digital marketing trends, tools, and best practices

Required Qualifications: • Bachelor’s degree in Marketing, Business, or related field • 6+ years of experience in digital marketing or campaign management • Proven track record of managing successful campaigns with measurable outcomes • Hands-on experience with marketing tools including Google Ads, Meta Business Suite, Hootsuite, and Sprout Social • Strong analytical skills with experience in data-driven decision-making Preferred Qualifications: • Certifications in Google Ads or social media marketing • Experience with SEO/SEM and marketing automation tools • Familiarity with CRM platforms and email marketing tools