Marketing Specialist (Digital)
City of Springfield · SPRINGFIELD, US ·
- Category
- Marketing
Maintain SCVB websites, microsites, mobile sites, and applications, ensuring content is current and accurate. Plan, implement, and measure digital marketing initiatives, including SEO, PPC advertising, and email marketing. Design, code, edit, and distribute email communications and marketing collateral for print and digital applications. Implement the SCVB social media strategy and coordinate with hospitality partners to encourage participation and effectiveness. Serve as the SCVB technology specialist and liaison to the Information Systems Division, troubleshooting technology issues and implementing CRM enhancements. Create electronic presentations and maintain the SCVB photo and photo CD library.