Marketing Specialist
AVELaunch Books · UA ·
- Work mode
- Remote
- Employment
- Full time
- Category
- Marketing
- Experience
- 1+ years
AVELaunch Books · UA ·
AVELaunch Books is a team that creates non-fiction books end-to-end for entrepreneurs, coaches, consultants, and thought leaders. We help experts turn their knowledge and experience into a structured, meaningful book — a tool for influence, trust, and business growth. We work deeply with each client: preserving their unique voice, building a strong narrative, and delivering a product that establishes authority in their field.
About the role:
We're looking for a Marketing Specialist with experience working in a small team, where one person owns several marketing functions at once rather than a single narrow area. The role combines running paid channels with owning the lead-gen funnel from first touch to conversion.
What you'll do:
Own the lead-gen funnel from first touch to conversion
Map out funnel stages, find where leads drop off, and test improvements
Manage landing pages, lead magnets, and nurture sequences together with content and design
Track funnel metrics at every stage (CTR, CVR) and turn findings into concrete changes
Run and scale Google Ads, LinkedIn Ads, and Meta Ads end-to-end
Work with CPA / CPL / ROAS — generate hypotheses, run A/B tests, document findings
Brief creatives and video, coordinate contractors
What we're looking for:
Hands-on involvement in building marketing funnels
1+ year in lead generation, including 6+ months specifically in performance marketing
Experience in a small marketing team or company — a plus
Confident hands-on skills with at least one channel: Google Ads, LinkedIn Ads, or Meta / Instagram Ads
Analytical mindset: reads data, draws conclusions, makes decisions based on it
Understands and can explain CAC, ROMI, ROI, CPC, CPA with concrete examples
Ukrainian fluent, English B1+
Nice to have:
B2C experience with long sales cycles and high-ticket offers
Faceless video / content funnel experience
Budget management: $3,000+/mo on Google, $3,500+/mo on LinkedIn
Tools:
What we offer:
Full-time remote work.
Flexible Monday–Friday schedule.
Fixed salary + KPI-based bonus.
3-month trial period.
21 vacation days + 1 extra day off for your birthday.
Sick leave.
Direct impact on how project delivery processes are built in the company.
Work with meaningful expert content and non-fiction book projects.
Hiring process:
CV review + short intro video about yourself.
Prescreen interview with the recruiter.
Test task.
Final interview with the functional manager.
Offer and onboarding.