Marketing Specialist - Australia
oxfordeconomics · Sydney , Australia ·
- Work mode
- Hybrid
- Category
- Marketing
- Experience
- 3+ years
Oxford Economics, a leading economic forecasting and consulting firm, is looking for a B2B marketing specialist to drive Oxford Economics' presence across Australia, with a particular focus on positioning our economic solutions within the construction and real estate sectors. You'll drive integrated campaigns, explore industry relationships, and leverage the AI tools and frameworks already developed by our team to deliver work that's sharper and faster.
Regional Marketing & Demand Generation
- Plan and execute multi-channel campaigns (email, LinkedIn, paid search/social, webinars, content) supporting OE's research, data services and consulting offerings across Australia
- Drive demand generation activity for subscription and consulting products, working with the regional sales team on lead follow-up and campaign reporting
- Manage marketing automation platform activity (Pardot) for the region, and use Salesforce for marketing reporting and pipeline visibility
- Translate economic research and forecasts into engaging campaign content, working with in-house economists and the content team
- Track and report on campaign and funnel performance for the Australian market
- Confidently use existing AI tools and workflows built by the marketing team (e.g. content, reporting, and campaign support tools) as part of day-to-day work
Industry Partnerships & Brand Building
- Explore industry relationships and partnerships within the construction and real estate industries specifically, identifying sponsorship, association and content collaboration opportunities
- Develop tailored messaging and campaigns that speak directly to construction and real estate audiences and their commercial challenges
- Represent OE at relevant industry events, roundtables and conferences in the region
- Advocate for and represent the Australian business within the global marketing function
Events
- Manage the bi-annual conference for the Australian business
- Support local events, roundtables and third-party engagements as needed
- 3-5 years in B2B marketing, ideally with exposure to professional services, research, data/analytics, or a relevant industry (construction, real estate, or built environment a strong plus)
- Someone who can understand complex economic information and make it accessible and marketable, and how can exercise strong critical thinking
- Comfortable using marketing automation platforms and reporting from CRM tools (Pardot and Salesforce experience a plus)
- Genuine interest in building industry relationships and partnerships, not just executing campaigns
- Confident using AI tools in a marketing context, curiosity to experiment with new applications a plus
- Strong written communication skills, and confidence working with subject-matter experts (economists, analysts)
- Organised and comfortable managing multiple concurrent campaigns, including event delivery
Nice to Have
- Existing network or experience within construction, real estate, or property/infrastructure sectors
- Experience marketing subscription-based data, research or SaaS products
- Interest in or background knowledge of economics
Oxford Economics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.