Marketing Programs Specialist
Gusto · Scottsdale, AZ ·
- Work mode
- Hybrid
- Category
- Marketing
- Experience
- 3+ years
You execute acquisition and client communications programs using AI-first workflows. You coordinate advertising, webinars, nurture campaigns, customer stories, release communications, lifecycle programs, and the unified marketing calendar while reporting on campaign performance.
Responsibilities
- Coordinate LinkedIn and Google Ads campaigns
- Support prospect-facing webinars and digital campaigns
- Build and maintain acquisition nurture and lead workflows in HubSpot
- Activate customer stories and case studies across channels
- Distribute developer release notes and product updates
- Execute customer-facing lifecycle programs
- Maintain a unified marketing calendar
- Draft status updates and reports with AI
- Track campaign dependencies and conflicts
Requirements
- 3+ years in a B2B marketing role
- Experience with SaaS or technology
- Fluency with AI tools and workflows
- Experience building custom GPTs or Claude Projects or automations
- Organization and attention to detail
- Reliable follow-through
- Clear communication skills
- Experience with marketing automation such as HubSpot
- Experience with CRM systems such as Salesforce
- Experience with webinar platforms
- Experience with project management tools
- Experience with developer-facing communication tools
Benefits
- Health insurance
- 401(k)
- Equity (RSUs)