Marketing Professional Senior - SEO & AI Search Optimization
Jefferson Health · Philadelphia, PA ·
- Seniority
- Senior
- Employment
- Part time
- Category
- Marketing
Job Details
This role is responsible for developing and advancing SEO strategies that improve organic visibility, content discoverability, and digital performance across traditional search engines and emerging AI-enabled search experiences. The position partners across marketing, content, analytics, and digital teams to optimize technical and on-page elements, strengthen search presence, and help ensure content is structured for effective retrieval, citation, and engagement across evolving search and answer environments.Job Description
- Develop and execute SEO strategies to increase organic visibility across traditional search, AI-powered search experiences, AI Overviews, and AI browsers for websites and other digital properties.
- Assess and optimize the search user journey through conversion by continually auditing rankings, referrals, and website technical configuration for SEO, answer engine optimization, and AI discovery opportunities, and provide actionable recommendations for improvement.
- Conduct keyword research, analyze conversational queries and emerging AI search behavior, and evaluate competitor positioning to identify opportunities for improved organic rankings, citations, and discoverability.
- Develop and implement link-building and content strategies for sites, campaign pages and blogs to improve organization page rank and domain authority.
- Optimize search visibility across featured snippets, knowledge panels, maps, AI Overviews, local search, business profiles, and other emerging AI-generated answer surfaces.
- Manage SEO and SEM platforms to support benchmarking, keyword intelligence, competitive analysis, and AI visibility insights, and apply findings to inform optimization strategies and best practices.
- Serve as a subject matter resource for SEO and AI-enabled search by providing guidance, education, and consultation to internal stakeholders as needed.
- Review and analyze key pages to assess the effectiveness of body copy, headlines, header tags, page structure, and content formatting for both traditional SEO performance and AI extraction, citation, and summarization.
- Develop and deliver SEO performance reports and insights for marketing teams and business stakeholders, including visibility across traditional search, AI Overviews, answer engines, and other AI-driven discovery channels.
- Identify opportunities to enhance web architecture, internal linking, and content organization to improve visibility and retrieval across search engines, AI Overviews, answer engines, and AI browsers.
- Ensure search strategies are optimized for AI Overviews, answer engines, AI browsers, and other AI-powered search and retrieval technologies.
Professional Knowledge
Suggested subjects and topics to stay informed of.
AI-enabled search, AI Overviews, answer engines, technical SEO automation, structured data, and content discoverability.
Suggested trade publications, associations, Influencers, and other information sources to be followed.
Search Engine Land, Search Engine Journal, Moz, and other reputable SEO and AI search resources.
Other/Additional Information
Add any additional information specifically related to this Role, not included in prior sections.
Knowledge of SEO principles, technical website architecture, structured data, schema markup, and emerging AI-enabled search practices.
Strong analytical, technical, and communication skills, with the ability to translate performance data into actionable recommendations.
Ability to support content quality, user experience, technical optimization, and cross-functional collaboration.
Education and Certification Requirement
Associates Degree Required, Bachelors Preferred
SEO (e.g., SEMrush, ClickMinded, MOZ, etc.) Preferred
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Work Shift
Workday Day (United States of America)Worker Sub Type
RegularEmployee Entity
Thomas Jefferson UniversityPrimary Location Address
1101 Market, Philadelphia, Pennsylvania, United States of AmericaNationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.
Jefferson is committed to providing equal educational and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.
Benefits
Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.
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