Marketing Partner Management – Europe & Middle East
nba · London, England ·
- Category
- Marketing
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Position Summary
This position manages key strategic NBA marketing partner relationships, oversees day-to-day account management, and leads activation efforts across a portfolio of global and regional partners. The role supports upselling and renewal discussions; sales and negotiation experience is therefore advantageous. Based in London, the position requires some travel within Europe and the Middle East.
Major Responsibilities
Oversee fulfilment of partners’ full sponsorship portfolios across the NBA and its affiliate properties.
Lead day-to-day partner activation processes, including activation planning and approvals, promotional development, media planning, financial management, advertising creation and approval, and event coordination, including at international events.
Serve as the day-to-day contact for partnership matters, from activation strategy through delivery of contractual rights.
Support the wider Marketing Partnerships team by maintaining evergreen documentation and leading post-event reporting where relevant across the partner portfolio.
Provide partnership expertise through a strong understanding of contractual terms, league and partner business goals, target audiences, marketing strategies, industry best practices, and market developments.
Develop upsell opportunities with the Marketing Partnerships team lead to support department revenue goals while aligning with partner brand objectives.
Identify solutions to partner business challenges and proactively resolve project roadblocks.
Develop and maintain strong relationships with external partners and, where applicable, their lead agencies.
Build effective working relationships across NBA teams, including Global Partnerships EME and international markets, Media, Events, Legal, Marketing, Brand, and Consumer.
Oversee partner budgets and P&Ls.
Execute partnership goals and success metrics, implementing measurement plans and providing regular reporting and recaps.
Lead partner management initiatives across the department, including partner engagement and touchpoint strategies.
Support overall commercial growth through participation in cross-functional workstreams.
Required Skills/Knowledge
Strong understanding of marketing, promotions, sponsorship activation, events, media, marketing rights, and content.
Demonstrated ability to develop and implement successful marketing and event strategies for clients.
Excellent internal and external relationship management skills, including experience engaging senior executives and adapting to different personalities and working styles.
Excellent written and verbal communication skills.
Strong presentation skills, including the ability to create and lead effective presentations.
Strategic thinker with the ability to execute partner strategy and identify opportunities for growth.
Strong financial and analytical skills, including the ability to create internal and external reports.
Ability to anticipate project issues, solve problems, and remove roadblocks.
Highly motivated, proactive, and collaborative self-starter who thrives in a fast-paced environment.
Proficient in Microsoft Word, Excel, and PowerPoint.
Required Education/Professional Experience
Minimum of five years of professional experience in marketing, advertising, account management, brand management, or a related field.
Experience supporting sales, upselling, renewal, or negotiation activity is advantageous.
Bachelor’s degree required; a degree in Marketing, Sports Management, or a related discipline is preferred.
Salary Range:
N/A
Job Posting Title:
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About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.