Marketing Operations Manager
Freshworks · Bengaluru, in ·
- Category
- Marketing
- Experience
- 6+ years
Freshworks · Bengaluru, in ·
The Lead - Marketing Operations will be responsible for building a scalable reporting
and analytics framework that enables data-driven decision-making across Marketing,
Sales & Revenue Operations. This role will own Salesforce reporting, BI dashboards,
funnel analytics, operational insights, and executive reporting while driving continuous
process optimization through data, trends, and analytical recommendations.
The ideal candidate should have deep expertise in Salesforce reporting, CRM analytics,
and Business Intelligence platforms such as Tableau, Power BI, Looker, or similar. They
should possess strong SQL and analytical skills, be able to work with large datasets
from multiple systems and transform complex business requirements into executive-
ready dashboards and actionable insights.
Key Responsibilities:
• Create, manage, and optimize Lead Funnel Conversion reports in Salesforce and
BI dashboards to provide visibility into Marketing and Sales performance.
• Design and maintain Lead-to-Cash executive dashboards, enabling leadership
to track pipeline creation, conversion, revenue performance, sales productivity,
and overall business health.
• Develop scalable reporting frameworks for Lead Generation, Campaign
Performance, Pipeline, Attribution, Sales Acceptance, Lead Routing, SLA
adherence and Marketing ROI.
• Build interactive dashboards and analytical solutions using Tableau, Power BI,
Looker, CRM Analytics, or similar BI platforms, integrating data from Salesforce,
Marketo, Snowflake, Databricks, and other enterprise systems.
• Perform advanced data analysis to identify funnel bottlenecks, routing
inefficiencies, campaign performance trends, data quality issues, and
operational risks while providing recommendations to improve conversion,
productivity, and business outcomes.
• Partner with Marketing, Sales, RevOps, CRM Operations, Analytics, and IT teams
to understand reporting requirements and translate business needs into
scalable reporting and visualization solutions.
• Lead the standardization of reporting, KPI definitions, dashboard governance,
and data quality across Salesforce and Marketing Automation platforms to
ensure consistent reporting across the organization and drive operational excellence by proactively identifying automation opportunities, simplifying manual processes, optimizing lead lifecycle management, and
recommending process improvements based on data, trends, and business insights.
• Develop executive-level reporting for WBR’s, QBR’s, operational reviews, and
leadership presentations with actionable recommendations backed by
quantitative analysis.
• Perform root cause analysis on operational issues related to lead routing,
campaign performance, sales productivity, pipeline conversion, and reporting
discrepancies while partnering with cross-functional teams to implement long-
term solutions.
• Build predictive and trend-based analytical models to help leadership forecast
lead volumes, conversion rates, SLA performance, resource planning, and
pipeline growth.
• Ensure reporting accuracy through regular audits, validation, reconciliation, and
governance of Salesforce and Marketing Operations data.
Required Qualifications:
• 6-8 years of experience in Marketing Operations, Business Intelligence, CRM
Analytics, Sales Operations, or Revenue Operations.
• Expert knowledge of Salesforce reporting, dashboards, custom report types,
joined reports, reporting snapshots, and CRM Analytics.
• Strong hands-on experience with Tableau, Power BI, Looker, or equivalent
Business Intelligence platforms.
• Advanced proficiency in SQL, with experience querying and analyzing large
enterprise datasets.
• Experience working with Snowflake, Databricks, BigQuery, Redshift, or similar
cloud data platforms.
• Strong understanding of Marketing Operations processes, Lead Lifecycle
Management, Lead Routing, Campaign Operations, Attribution Models, Pipeline
Management, and Revenue Analytics.
• Excellent analytical, problem-solving, stakeholder management, and
communication skills with the ability to present data-driven recommendations
to senior leadership.
Preferred Qualifications:
• Experience leveraging AI and Generative AI technologies (e.g., ChatGPT,
Microsoft Copilot, Gemini, Claude, or similar enterprise AI platforms) to
automate reporting, generate business insights, improve productivity, and
streamline Marketing Operations workflows.
• Understanding of AI-driven analytics, predictive modeling, anomaly detection,
forecasting, and intelligent dashboarding to support executive decision-making.
• Experience applying machine learning, predictive analytics, or AI-assisted
reporting to identify trends, optimize lead funnel performance, improve
campaign effectiveness, and recommend operational improvements.
• Experience working with AI-powered CRM and Marketing Automation
capabilities, including Salesforce Einstein, CRM Analytics, Marketo AI, or similar
intelligent automation platforms, is highly desirable.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.