Marketing Operations & Automation Specialist

Company:

Mercer

Description:

Marketing Operations & Automation Specialist

We are seeking a Marketing Operations & Automation Specialist to join our team at Marsh. This role will be based in Mexico City. As a Marketing Operations & Automation Specialist you will support platform operations, user enablement, campaign execution, governance, and continuous innovation while partnering closely with Demand Generation, CRM, Digital, and broader Marketing stakeholders to improve operational efficiency, user adoption, and data-driven customer engagement across the enterprise.

We will count on you to:

User Enablement, Onboarding & Ongoing Platform Support

• Lead the development, management, and continuous improvement of scalable user onboarding, training, and enablement programs for new and existing platform users. Provide timely support for platform-related inquiries, troubleshooting, and operational guidance to ensure high user adoption, platform utilization, and service quality. Manage communications, support resources, and user-facing documentation through designated project management and knowledge-sharing platforms.

Platform Optimization, Governance & System Administration

• Manage and enhance the ongoing performance, governance, and administration of the Microsoft Dynamics 365 Real-Time Marketing. Support system configuration, process standardization, compliance alignment, and platform optimization initiatives to improve operational efficiency, scalability, and user experience. Participate in the rollout of new functionality, feature enhancements, and system updates while ensuring successful implementation across business stakeholders.

Marketing Automation Solutions, Reporting & Technical Support

• Partner with Demand Generation, Field Marketing, and core system users to design, optimize, and support marketing automation solutions including customer journeys, segmentation, lead processes, and reporting capabilities. Assist in developing scalable technical solutions for critical business initiatives while supporting data-driven decision-making through improved reporting, analytics, and operational insights.

Process Documentation, Knowledge Management & Continuous Improvement

• Develop, maintain, and continuously improve business process documentation, operational playbooks, governance frameworks, and knowledge portal resources. Ensure all materials remain current, accessible, and aligned with enterprise standards while proactively identifying opportunities to improve workflows, operational processes, and system utilization.

Cross-Functional Project Delivery & Technical Enhancements

• Support project management and coordination for technical enhancements, integrations, and cross-functional marketing technology initiatives. Collaborate with internal teams, external vendors, and enterprise stakeholders to gather requirements, manage task schedules, support implementation, and ensure successful delivery of platform-related projects.

What you need to have:

• 3–5 years of hands-on experience supporting, administering, or optimizing marketing automation and CRM platforms
• Strong understanding of customer journeys, segmentation, lead lifecycle processes, and campaign operations
• Experience translating business requirements into scalable operational solutions
• Excellent troubleshooting, user enablement, and stakeholder support skills
• Strong documentation, governance, and project coordination capabilities
• Analytical mindset with strong reporting and process improvement focus
• Knowledge of privacy, compliance, and data governance best practices
• Strong English communication skills (written and verbal) preferred for cross-functional collaboration

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.