Marketing Manager - South East Asia
InterSystems · Singapore ·
- Category
- Marketing
- Experience
- 10+ years
Job Summary
InterSystems is looking for a Marketing Manager to lead our Southeast Asia marketing team and drive regional growth across Singapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines.
In this role, you'll partner closely with Sales, Product Management and regional leadership to develop and execute integrated marketing programs that build brand awareness, generate demand and support revenue growth across Singapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines.
This is a hands-on leadership role for someone who enjoys developing strategy while also executing campaigns, partnering with Sales, and leading a high-performing marketing team. If you've successfully marketed complex software solutions, managed people, and enjoy working across diverse APAC markets, we'd love to hear from you.
Key Responsibilities
- Develop and execute the Southeast Asia marketing strategy aligned with business objectives.
- Plan and deliver integrated marketing campaigns across digital, content, events, social media and demand generation.
- Lead go-to-market activities for new products and strategic initiatives.
- Partner closely with Sales to drive pipeline growth through field marketing and Account-Based Marketing (ABM).
- Manage regional events, conferences, seminars and customer engagements.
- Develop compelling marketing content including customer stories, webinars, presentations and thought leadership.
- Analyse campaign performance and optimise marketing effectiveness using data and marketing automation tools.
- Manage external agencies, marketing budgets and regional vendors.
- Lead, mentor and develop a high-performing regional marketing team.
- Ensure consistent brand positioning across Southeast Asia.
What We're Looking For
- 10+ years' experience in B2B marketing, ideally within enterprise software or technology.
- Previous experience leading and developing marketing teams is essential.
- Strong experience developing and executing integrated regional marketing campaigns.
- Experience with demand generation, digital marketing and marketing automation (HubSpot desirable).
- Excellent stakeholder management skills with the ability to influence across Sales, Product Management and regional leadership.
- Strong analytical and project management skills.
- Ability to translate complex technical concepts into compelling customer value propositions.
- Willingness to travel throughout Southeast Asia.
Why InterSystems?
At InterSystems, you'll join a collaborative, innovative global organisation that develops technology making a real difference in healthcare, financial services and supply chain management.
You'll have the opportunity to work with talented colleagues across Asia Pacific, lead exciting regional marketing initiatives, and play a key role in driving business growth in one of our fastest-growing regions.
Education and Training
- Marketing or Business Degree
- 10+ years prior experience in a comparable marketing role, ideally for marketing communication for software technology
About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
AI Disclaimer
InterSystems may use AI tools for its internal operations including administrative tasks during recruitment (e.g., organizing candidate information). InterSystems’ approach to AI is guided by the InterSystems Responsible AI Guidelines. AI is not used to make or influence hiring decisions. All decisions are made by InterSystems employees.
Candidates may use AI for CV or interview preparation, provided materials are truthful and reflect their own experience. AI tools and third-party transcription services must not be used during interviews or assessments.
Please note that the use of wearable technology, including any AI-related tools or other technology-connected devices (such as META or Google smart glasses and/or wearables, and/or any similar devices), is strictly prohibited during the interview and screening process with InterSystems. Any applicant who requires a wearable device or any type of technology support during the interview process as a reasonable accommodation under the ADA or applicable state or country laws and regulations must contact the InterSystems Human Resources Department prior to attending or participating in any interview or screening process.