Marketing Manager - Philippines
Lithan · Taguig, Philippines ·
- Employment
- Full time
- Category
- Marketing
- Experience
- 3+ years
Lithan · Taguig, Philippines ·
Marketing Manager
Digital-first
| Full-time
Job
Title
Marketing
Manager
Department
Marketing
Reports
To
Senior Marketing
Manager / [Head of Marketing]
Direct
Reports
Marketing
Executive(s) and/or external freelancers (as required)
Location
[Location /
Hybrid / Remote]
Employment
Type
Full-time,
permanent
We are looking for a Marketing Manager with strong digital
skills to take day-to-day ownership of our campaigns. You will plan, build,
launch and optimise activity across paid, organic, content and email — working
closely with the Senior Marketing Manager to turn strategy into delivery.
This is a doing role as much as a managing one. You will be
in the ad accounts, in the CMS and in the analytics platform yourself.
Candidates who have worked in a digital marketing agency are particularly
encouraged to apply: that background tends to build exactly the multi-channel
fluency and delivery pace this role needs.
• Plan, build and launch digital
campaigns across paid search, paid social, email and content.
• Manage day-to-day performance
of paid accounts — budgets, bids, audiences, creative rotation and negative
keyword hygiene.
• Coordinate campaign timelines,
assets and approvals across internal teams and external suppliers.
• Write and brief campaign copy,
landing pages and creative concepts; work with designers to bring them to life.
• Deliver the content calendar
across blog, landing pages, social and email.
• Execute on-page SEO
improvements, keyword research and content optimisation; support technical SEO
fixes with developers.
• Maintain and update the website
through the CMS, keeping content accurate, current and conversion-focused.
• Manage organic social channels
— scheduling, community engagement and performance tracking.
• Build and send email campaigns;
manage lists, segmentation and deliverability.
• Set up and maintain automated
journeys — welcome flows, nurture sequences, re-engagement and abandoned-cart
or equivalent.
• Keep CRM data clean and ensure
lead handover to Sales is accurate and timely.
• Produce weekly and monthly
performance reports across all owned channels.
• Monitor GA4 and platform
dashboards, flag anomalies, and propose optimisations backed by data.
• Run A/B tests on ads, subject
lines, landing pages and calls to action, and document the learnings.
• Act as day-to-day contact for
agencies, freelancers and media partners.
• Track budget spend against plan
and keep invoices and purchase orders in order.
• Support the Senior Marketing
Manager with planning, forecasting and new initiatives.
• 3+ years in a marketing role
with a clear digital focus.
• Hands-on experience running
paid campaigns in Google Ads and Meta Ads Manager (LinkedIn Ads a plus).
• Practical working knowledge of
SEO principles and content marketing.
• Experience with an email or
marketing automation platform (HubSpot, Mailchimp, Klaviyo, Marketo or
similar).
• Confident using GA4 to pull,
interpret and present performance data.
• Comfortable in a CMS
(WordPress, Webflow, Shopify or similar); basic HTML familiarity welcome.
• Strong copywriting skills and a
sharp eye for detail.
• Well organised, able to juggle
several campaigns at once and hit deadlines.
• Previous experience at a digital marketing agency, having delivered campaigns across
multiple clients and sectors.
• Google Ads, Google Analytics,
Meta Blueprint or HubSpot certification.
• Experience with design or video
tools (Canva, Figma, Adobe Creative Suite) for quick-turnaround assets.
• Familiarity with SEO tooling
such as Semrush, Ahrefs or Screaming Frog.
• Exposure to conversion rate
optimisation or tools like Hotjar and Google Optimize alternatives.
• Experience in [industry / B2B
SaaS / e-commerce / retail].
• First 30 days: fully up to
speed on all channels, tools and reporting; owning weekly reporting
independently.
• First 90 days: running the
campaign calendar end to end with a live testing backlog in place.
• First 6 months: measurable
improvement in engagement and conversion metrics on the channels you own.