Marketing Manager

Job title: Marketing Manager

Type of employment: Full-time

Shift Schedule: TBD

High-level summary

Lead the company's marketing strategy and execution across digital channels, with a focus on content creation, social media, paid advertising, website strategy, and AI-powered marketing.

Develop campaigns that generate qualified leads, strengthen brand visibility, and support overall business growth.

The ideal candidate is a strategic and hands-on marketer who can develop the plan while also executing content, campaigns, and performance optimization.

About the Company:

The company supports former NFL and MLB players with disability claims and appeal processes, helping clients navigate eligibility, documentation, medical evaluations, and related requirements. The organization focuses on individualized support and helping former athletes maintain quality of life after their professional careers.

Company core values:

• Results-driven marketing — connect marketing activities to measurable business outcomes.
• Creativity and innovation — continuously explore new content, channels, and AI-powered approaches.
• Consistency — maintain clear and consistent brand messaging across marketing channels.
• Data-driven decision-making — use performance data to guide campaign optimization.
• Proactive execution — identify opportunities and take action without requiring constant direction.

Objective of this role:

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Generate qualified leads through digital advertising, social media, content, website, and other marketing channels.
• Build consistent and compelling brand messaging across customer-facing platforms.
• Use AI tools to improve content creation, campaign execution, research, and marketing efficiency.
• Track marketing performance and continuously optimize campaigns based on measurable results.

Responsibilities

Marketing Strategy & Planning

• Develop the overall marketing plan and strategy.
• Identify target audiences and define appropriate positioning and messaging.
• Select marketing channels based on business objectives and target audience behavior.
• Establish marketing goals, priorities, and campaign calendars.
• Align marketing initiatives with lead generation and business growth objectives.

Campaign & Lead Generation Management

• Plan, launch, and manage marketing campaigns across multiple channels.
• Manage campaigns through Meta Ads, Google Ads, email, direct mail, events, social media, partnerships, and other lead-generation channels.
• Monitor campaign performance and make adjustments to improve results.
• Identify new opportunities for generating qualified leads.
• Coordinate campaigns from planning and creative development through launch and reporting.

Brand, Content & Communications

• Create and oversee content for social media, websites, advertisements, email campaigns, brochures, videos, and sales materials.
• Maintain consistent branding, messaging, and positioning across customer-facing channels.
• Develop content that communicates the company's value proposition effectively.
• Use AI tools to accelerate content development and creative production.
• Coordinate the development of marketing assets, including AI-assisted video and visual content.

Social Media & Digital Marketing

• Develop and execute social media strategies across relevant platforms.
• Create and manage engaging social media content.
• Manage and optimize Meta advertising campaigns.
• Monitor audience engagement and identify opportunities to improve reach and conversion.
• Stay current with digital marketing trends, platform changes, and emerging AI marketing tools.

Website Strategy

• Develop recommendations for improving the company website and digital customer journey.
• Identify opportunities to improve website traffic, engagement, lead generation, and conversion.
• Coordinate website content and marketing campaigns to ensure consistent messaging.
• Use website performance data to identify areas for improvement.

Performance Analytics & Optimization

• Track KPIs including leads, cost per lead, conversion rates, appointments, customer acquisition cost, ROAS, website traffic, and campaign performance.
• Analyze marketing data to determine which campaigns and channels are generating results.
• Recommend changes to improve campaign performance and marketing efficiency.
• Prepare regular marketing performance reports and communicate key insights.
• Continuously test and optimize marketing strategies based on results.

Required skills and qualifications:

• Strong marketing strategy and planning skills.
• Hands-on experience with content creation and social media marketing.
• Strong knowledge of Meta Ads and digital advertising.
• Ability to develop and execute website and digital marketing strategies.
• Strong understanding of lead generation and campaign management.
• Strong written and verbal English communication skills.
• Ability to analyze marketing performance and make data-driven decisions.
• Strong organizational and project management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Strong understanding of AI-assisted marketing and content creation.
• Comfortable using Claude, ChatGPT, and AI-powered video platforms.

Preferred skills and qualifications:

• Demonstrated ability to develop and execute multi-channel marketing strategies.
• Strong portfolio of social media, advertising, content, or digital marketing work.
• Advanced knowledge of Meta Ads campaign setup, optimization, and reporting.
• Familiarity with Google Ads, email marketing, direct mail, events, and partnership marketing.
• Strong ability to use AI for content creation, research, campaign analysis, and marketing automation.
• Familiarity with AI video-generation and editing platforms.
• Experience developing website strategies focused on lead generation and conversion.
• Strong understanding of marketing analytics, attribution, ROAS, CAC, and conversion optimization.
• Ability to work independently while taking ownership of marketing strategy and execution.