Marketing Manager
Marriott International · Sydney, NSW, Australia ·
- Category
- Marketing
- Experience
- 3+ years
JOB SUMMARY
Pier One Sydney Harbour is seeking a Marketing Manager to lead the development and execution of the hotel's marketing strategy, driving brand awareness, guest engagement, and commercial performance across rooms, food and beverage, weddings, meetings and events.
Reporting to the Director of Marketing and working closely with the Executive Leadership Team, this role is responsible for bringing the Pier One brand to life through integrated campaigns, partnerships, content, public relations, events, and digital marketing initiatives. As one of Sydney's most iconic waterfront destinations, Pier One offers a unique opportunity to shape the marketing vision of a truly distinctive hotel and hospitality brand.
About the Role
- Supporting the planning, development and execution of the annual marketing strategy and calendar across Rooms, Food & Beverage, Weddings, Meetings & Events and brand activations.
- Develop integrated marketing campaigns that drive awareness, engagement, demand generation and revenue growth across all hotel business segments.
- Lead the hotel's content strategy, ensuring consistent brand storytelling across digital, social, PR, email, website and on-property channels.
- Manage and execute social media strategy, content creation and community engagement to grow audience reach, brand affinity and commercial outcomes.
- Lead the planning and delivery of hotel events, seasonal activations, partnerships and experiential campaigns that reinforce Pier One's position as Sydney's premier lifestyle hotel.
- Develop and maintain strong relationships with media, influencers, tourism partners, local businesses and key industry stakeholders.
- Coordinate media stays, influencer collaborations, launch events and PR opportunities to generate meaningful coverage and brand exposure.
- Oversee all hotel, restaurant and third-party digital channels, ensuring content is accurate, current, optimised and aligned with Marriott International and brand standards.
- Work collaboratively with Revenue Management, Sales, Food & Beverage and Operations teams to develop strategic campaigns that support business objectives and maximise performance.
- Manage external agency, creative, photography, videography and supplier relationships to ensure high-quality delivery of marketing initiatives.
- Drive local partnerships and brand collaborations that increase visibility, attract new audiences and enhance the guest experience.
- Monitor industry trends, competitor activity and emerging consumer behaviours to identify opportunities and inform strategic planning.
- Analyse campaign performance, website traffic, social media engagement, PR results and commercial outcomes, providing regular reporting and actionable insights to leadership.
- Champion innovation, creative thinking and continuous improvement across all marketing activities.
About You
- Bachelor's degree in Marketing, Communications, Business or a related discipline.
- Minimum 3-5 years' experience in marketing discipline, ideally within hospitality, tourism, lifestyle, retail or luxury brands.
- Demonstrated experience developing and executing integrated marketing strategies that deliver measurable business results.
- Strong digital marketing expertise, including social media, content marketing, email marketing, website management and campaign optimisation.
- Exceptional copywriting and storytelling skills, with the ability to adapt messaging across multiple audiences and channels.
- Experience managing media relations, influencer partnerships, brand collaborations and event marketing initiatives.
- Excellent project management capabilities with a proven ability to manage multiple campaigns, stakeholders and priorities simultaneously.
- Experience working with creative agencies, photographers, videographers and third-party partners.
- Proficiency in Canva, Adobe Creative Suite or similar digital content platforms.
- A genuine passion for hospitality, experiences, food and beverage, travel and lifestyle brands.
- Exceptional communication, stakeholder management and relationship-building skills.
- Full working rights in Australia.
Perks & Rewards
- Exclusive associate discounts on hotel rooms and food and beverage across Marriott International properties for you, your family and friends.
- 35% discount on food and beverage when dining at Pier One Sydney Harbour.
- Grow, develop and progress through internationally recognised training programs and exciting career opportunities within Marriott International.
- Genuine care for associates' physical, emotional and financial wellbeing through our complimentary Employee Assistance Program.
- Enjoy flexible working arrangements where operationally possible, birthday leave and opportunities to pursue your passions through Marriott's associate programs.
- Opportunity to receive employee referral incentives and get paid for working with your friends.
- Work for the world's largest hotel company, which values equality, diversity and inclusion.
- Participate in hotel, community and Marriott pillar activations.
- Complimentary associate meal while on shift.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.