Marketing Manager, Marketplace Marketing
Amazon · Shanghai, CHN ·
- Category
- Marketing
- Work with global and CN sales/product team to align AU key business priorities and translate into marketing material to recruit new sellers growth and seller success
- Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success
- Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education
- Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs
- Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns
- Drive CN Seller insights generation for sales/product team to optimize the product offerings
- Design and track marketing metrics, always seeking ways to improve
- Ongoing communications on marketing progress and results with global and CN stakeholders
- Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success
- Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education
- Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs
- Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns
- Drive CN Seller insights generation for sales/product team to optimize the product offerings
- Design and track marketing metrics, always seeking ways to improve
- Ongoing communications on marketing progress and results with global and CN stakeholders