Marketing Manager
Jax Spine & Pain Centers · Jacksonville, Florida, US ·
- Category
- Marketing
Position Summary:
We are seeking a dynamic and results-driven Marketing Manager to lead field marketing initiatives that drive patient growth, strengthen physician relationships, and increase brand awareness across our network of pain management clinics and ambulatory surgery center. This role serves as the liaison between operations, providers, business development, and marketing, ensuring consistent execution of local marketing strategies that support organizational goals.
The ideal candidate is creative, highly organized, data-driven, and experienced in healthcare marketing, community outreach, and physician relationship management.
Key Responsibilities:
Key Responsibilities:
- Develop and execute local marketing strategies to increase patient volume and brand awareness.
- Build and maintain strong relationships with referring physicians, medical practices, employers, case managers, attorneys, and community organizations.
- Coordinate and attend physician visits, networking events, health fairs, community outreach programs, and educational seminars.
- Plan and execute marketing campaigns, grand openings, provider introductions, and promotional events.
- Collaborate with providers and operational leaders to identify growth opportunities within each market.
- Coordinate the creation and distribution of marketing materials, promotional items, newsletters, and referral packets.
- Monitor referral trends, campaign performance, and key marketing metrics; provide regular reports and recommendations.
- Conduct market research and competitive analyses to identify opportunities for growth.
- Ensure all marketing activities comply with healthcare regulations and organizational branding standards.
- Manage relationships with external vendors, printers, advertising agencies, and community partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field preferred.
- Minimum of 3-5 years of marketing experience, preferably in healthcare or physician practice marketing.
- Experience in physician liaison, field marketing, business development, or healthcare outreach strongly preferred.
- Strong presentation, networking, and relationship-building skills.
- Excellent written and verbal communication abilities.
- Experience coordinating events and managing multiple projects simultaneously.
- Proficiency with Microsoft Office.
- Valid driver's license with reliable transportation and willingness to travel between clinic locations.
Preferred Qualifications:
- Experience marketing for multi-site physician practices, ambulatory surgery centers, or specialty healthcare organizations.
- Knowledge of referral development, healthcare regulations, and patient acquisition strategies.
- Familiarity with CRM platforms and marketing analytics tools.
What We Offer:
- Competitive salary.
- Medical, dental, and vision insurance.
- 401(k) with company match.
- Paid Time Off (PTO) and paid holidays.
- Employee Assistance Program (EAP).
- Collaborative and supportive team environment.