Marketing Manager
internationalschools · ITJ Valle Real, Mexico, Jalisco ·
- Category
- Marketing
- Experience
- 2+ years
Job Description
Purpose of Role
The purpose of the role of a Marketing Specialist is to support the planning, execution, and optimization of marketing initiatives that drive brand awareness, engagement, and growth. The role focuses on turning strategy into action—coordinating campaigns, analyzing performance, and ensuring consistent brand messaging across channels.
ISP Marketing Key Responsibilities
Plan and execute marketing campaigns across digital, social, email, and offline channels
Create, edit, and coordinate marketing content (copy, visuals, videos) in line with brand guidelines
Manage social media calendars and community engagement
Support product launches, promotions, and events
Conduct market research and competitive analysis
Track, analyze, and report on campaign performance and KPIs
Collaborate with internal teams (sales, design, product) and external partners or agencies
Maintain marketing assets, databases, and CRM systems
Ensure campaigns are delivered on time and within budget
Skills:
Technology Proficiency
Strong written and verbal communication
Content creation and copywriting
Digital marketing (email, social media, websites)
Social media management and scheduling
Campaign planning and execution
Data analysis and performance reporting
Paid advertising (Google Ads, social ads) – nice to have
Marketing automation and CRM tools
Project management and time management
Collaboration and stakeholder coordination
Creative thinking and problem-solving
Attention to detail
Adaptability in a fast-paced environment
Qualifications:
Bachelor’s degree in marketing, Communications, Business, or a related field
Strong written and verbal communication skills
Solid understanding of digital marketing principles and channels
Analytical mindset with attention to detail
Ability to manage multiple projects and meet deadlines
Creative problem-solving skills
Experience:
2–4 years of experience in a marketing, communications, or related role
Hands-on experience with digital marketing tools (e.g., email platforms, social media management tools, analytics)
Experience supporting or managing marketing campaigns end-to-end
Familiarity with paid advertising, or content marketing is a plus
Experience working in a fast-paced, collaborative environment
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding
and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.