Marketing Manager

You will own demand generation organic growth and marketing pipeline contribution. You will set strategy and execute campaigns across SEO content webinars events ABM lifecycle programs and partner marketing. You will manage website performance conversion journeys technical SEO content channels analytics attribution lead nurture customer stories awards and go to market support for new markets. You will measure funnel performance and adjust programs based on pipeline and revenue outcomes.

Responsibilities

• Own marketing pipeline and revenue targets
• Report on marketing-sourced pipeline closed-won revenue and net new revenue contribution
• Align marketing programs with sales priorities vertical strategy and go-to-market plans
• Drive inbound pipeline through SEO content webinars events ABM and lifecycle programs
• Own the events program across breakfasts webinars forums conferences and partner events
• Design and execute ABM programs for priority accounts and verticals
• Own organic search strategy for commercial keywords
• Lead Generative Engine Optimisation for AI search tools
• Own blog SEO content pages and campaign landing pages
• Optimize website conversion and visitor-to-lead journeys
• Manage technical SEO including site speed schema indexing and Search Console
• Own content strategy thought leadership and customer storytelling
• Produce content that drives traffic authority and pipeline
• Manage LinkedIn organic activity
• Own funnel tracking campaign attribution and pipeline reporting
• Improve the attribution model with RevOps
• Report on MQLs SQLs conversion speed to lead and pipeline contribution
• Design and manage lead nurture and re-engagement programs
• Coordinate co-marketing with strategic partners
• Drive customer case studies spotlights and amplification
• Own the awards program
• Support marketing strategy for entry into ASEAN the UK and Europe

Requirements

• 7+ years of B2B marketing experience
• Strong track record in demand generation and pipeline contribution
• Experience in SaaS fintech payments or regulated industries
• Deep expertise in SEO content strategy and inbound demand generation
• Strong working knowledge of HubSpot or a comparable platform
• Experience planning and executing webinars conferences and customer forums
• Ability to interpret marketing data and funnel metrics
• Experience with ABM programs targeting named accounts and verticals
• Strong written communication and ability to produce high-quality content at pace
• Bias toward action
• Identity verification KYC AML fraud prevention or compliance experience is advantageous
• GEO AEO and AI search optimisation experience is advantageous