Marketing Manager (Food and Beverage)

Job Title: Marketing Manager

Job Summary:

A Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.

Key Responsibilities:

• Develop and implement marketing strategies aligned with business goals and brand positioning

• Plan and execute product launches, promotions, and seasonal campaigns

• Manage brand identity across all channels (digital, print, in-store, packaging, events)

• Oversee digital marketing efforts including social media, content, email, and paid advertising

• Conduct market research to analyze consumer behavior, trends, and competitor activity

• Collaborate with sales, operations, and product development teams

• Manage marketing budgets and track ROI of campaigns

• Coordinate with agencies, designers, influencers, and media partners

• Ensure compliance with food labeling, advertising, and regulatory standards

• Monitor performance metrics and prepare marketing reports for management

Qualifications:

• Bachelor’s Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field.

• 5-8+ years professional experience in food and beverage marketing but not required.

• The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry.

• Develop skills in project management, budget management, vendor negotiation, marketing, and communication.

• Possess excellent interpersonal and written communication skills to effectively interact with clients, vendors, and team members.

• Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.

• Gain experience in all aspects of event planning, from concept development to execution, including logistics, budgeting, and vendor management.

• Understand how to market events and attract attendees through various channels.

• Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.

• Team player, willing to do anything to get the job done.

• Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.

Core Competencies

• Customer relationship management

• Promotional strategy and execution

• Budgeting and ROI analysis

• Data-driven decision-making

• Vendor and partner collaboration

• Creativity and innovation

Key Performance Indicators (KPIs)

• Sales uplift and event ROI

• Loyalty member growth and engagement rates

• Repeat visit frequency and customer retention

• Redemption and referral rates

• Customer satisfaction / NPS

Why choose us?

We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:

• Government Mandated Benefits
• Holiday Pay
• 13th Month pay
• Overtime pay
• Opportunity for promotion

What to do next?

For this role, please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Hiring Manager.

Please do take note that we will only reach out to candidate/s who passed our paper screening.

Send your application now or refer a candidate to us! Thank you very much!