Marketing Manager Emerging Markets (Asia)

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About the Team and Role

China and Japan aren't emerging markets in the way the label suggests - they're sophisticated, mature ecosystems that simply don't run on the same playbook as the rest of APAC. Different platforms, different buying cultures, different definitions of trust. We're looking for a Marketing Manager who understands that going deep in these markets is a different job entirely from running broad regional campaigns, and who's genuinely excited by that depth rather than looking to generalise it away.

You'll own integrated marketing execution across the full funnel - SMB through enterprise - for China and Japan, working closely with our Head of Marketing Asia, to build and adapt campaign strategy for markets that each deserve their own thinking - not a translated version of what works elsewhere. You'll collaborate with Demand Generation, Brand & Content, Creative Services, Field, BDR, Sales and Partnerships to make sure campaigns are built for how buyers in these markets actually discover, evaluate, and decide, so that they move the pipeline as a result.

This is an individual contributor role. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could.

Supervisory Responsibilities:

• None.

How You'll Make a Difference

• Plan and execute integrated marketing campaigns across China and Japan, spanning paid, organic, lifecycle, field, ABM and partner marketing
• Build and adapt campaign strategy for local relevance - platform choices (e.g. WeChat, Baidu, LINE), buyer behaviour, content format, and competitive context differ significantly between China and Japan, and campaigns need to reflect that rather than flatten it
• Partner with BDR, Sales, field, partnerships and shared services teams to align campaign timing and messaging with market-specific pipeline goals and account priorities
• Work with Brand & Content and Product Marketing to identify where existing assets translate well and where new, market-native content and localisation is needed
• Develop and execute co-marketing programs with local partners - campaigns, in-market events, and webinars - that drive demand and pipeline while showcasing our joint value proposition in China and Japan
• Activate partner-led marketing initiatives with the right tools, content, and guidance, and champion the partner voice internally so collaboration keeps deepening
• Manage campaign calendars, budgets, and vendor relationships specific to China and Japan, including local media and platform partners
• Track and report campaign performance by market and channel, with a clear point of view on what's working, what isn't, and why
• Build and maintain a market-level measurement view in partnership with Marketing Analytics, so decisions are grounded in data rather than assumption
• Bring forward recommendations on where investment should shift across China and Japan based on results
• Establish success criteria that inform resource planning, campaign flighting, and prioritisation across multiple stakeholders
• Represent the needs and constraints of these markets in global and regional campaign planning, so strategy isn't built only from a US, EMEA, or broader APAC lens
• Stay informed on market trends and competitive dynamics in China and Japan, bringing fresh thinking to how we and our partners show up
• Other related duties as assigned

Who You Are

• 5+ years in partner marketing, demand generation, or regional marketing, ideally with direct experience in China and/or Japan
• Comfortable owning campaigns end-to-end, from planning through execution to reporting, without a large supporting team
• Comfortable self-serving in a lean-resource environment - from copywriting, basic design, case study interviews, to event execution - are part of the job here, not someone else's
• Experience managing media budgets across multiple markets, with a clear read on where spend is and isn't working
• Working knowledge of the platforms and channels specific to China and Japan (e.g. WeChat, Rednote, LINE, X, local social and search ecosystems)
• Able to read data and turn it into a recommendation, not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred
• Ability to report performance against OKRs/KPIs to executive leadership, translating market-level detail into a regional story
• Strong collaborator who can align global and local priorities without treating either as the default answer
• Organised enough to manage multiple stakeholders and timelines across two distinct markets, and pragmatic about where to flex process versus where to hold the line
• Familiarity with the partner ecosystem in China and/or Japan - agencies, technology, and channel partners is a strong plus
• Knowledge of local publisher media landscapes in China and/or Japan
• Genuinely curious about what makes buyers different in China and Japan, and willing to say so when a global or regional template doesn't fit
• Comfortable working async across timezones with a globally distributed marketing team
• Mandarin and/or Japanese language business proficiency ideal, given the depth of market and cultural nuance this role requires

Klaviyo in APAC:

We are rapidly expanding our footprint in Asia-Pacific with our new Singapore Hub. Since launching here just six months ago we are already scaling fast, aggressively building out our core GTM functions, including Sales, Pre-sales, Business Development, Customer Success, Partnerships, Marketing, and People.

This is a true “1% done” moment. While we build on the strong foundation of our Sydney presence, our Singapore Hub offers the unique energy of a startup within a global company. We are looking for “Drivers”—builders who want to shape our local culture and define the future of Klaviyo in Asia-Pacific and Japan.

Aligned with our value of Always Learning, we are looking for the leaders of the future. The headroom for growth here is massive. If you are insatiably curious and eager to accelerate your career, Klaviyo provides the platform. Join us, and help build something exceptional from the ground up.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

#LI- Hybrid

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

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