Marketing Manager
DLUX Tech · Coimbatore North, India ·
- Category
- Marketing
We are looking for a talented
Marketing Manager who can undertake marketing projects
for the benefit of our company. The candidate must be able to organize
creative campaigns and promotional events that add to our company's brand
value.
About You:
You're a well-rounded marketing
professional with hands-on design, digital and communications experience,
strong attention to detail and a passion for great marketing that makes the
customer experience easy while driving business results.
- You are passionate about both getting the detail
right and getting things done
- You can present ideas visually and explain them
clearly and persuasively which you can demonstrate with your portfolio
- You think outside the box and challenging - as well
as being challenged - on ideas, concepts and processes
- You have a keen eye for good design and are an
expert Adobe Creative Suite user, including Indesign and
Photoshop/Lightroom
- You have proven experience managing the design and
delivery of websites, creating exceptionally easy digital experiences
- You have experience working with Sales teams on
outbound campaigns
- You can analyze and present data to make informed
decisions, with a strong grasp of business principles and how marketing
drives results
- You are equally comfortable leading others/managing
contractors, collaborating and working as a humble team player, and
working alone to achieve results
Responsibilities
- Conceive and develop efficient and intuitive
marketing strategies.
- Organize and oversee advertising/communication
campaigns (social media, TV etc. ), exhibitions and promotional events.
- Conduct market research and analysis to evaluate
trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer
requirements and dedication.
- Write copy for diverse marketing
distributions(brochures, press releases, website material etc. ).
- Maintain relationships with media vendors and
publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics
and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
You will be utilizing your skills
and experience to do a mix of hands-on work to get things done.
Marketing Strategy:
- Collaboratively conceive, develop and execute
efficient and intuitive marketing strategies budgeting, planning and
coordinating implementation.
- Support and contribute to strategy and execution of
outbound Sales campaigns
Brand & Marketing
Communication:
- Manage DLUX’s brand image and communications,
producing content with clean modern design and clear
persuasive copy for a variety of mediums and platforms
- Write copy for diverse marketing distributions
(brochures, press releases, website material etc. ).
DLUX’s Digital Campaigns &
Channels:
- Manage DLUX’s website and DLUX’s social media
presence, report on and drive results
- Organize and oversee advertising/communication
campaigns (social media, TV etc. ), exhibitions and promotional events.
- Monitor progress of campaigns using various metrics
and submit reports of performance.
DLUX’s Video Content:
- Ideate short-form video concepts aligning with
platforms, clients' messaging, and marketing objectives.
- Support Pre-Production: video content through
script-writing, story boarding, and content briefs for videographers and
creators.
- Video Editing and Post-Production: enhancing raw
footage with transitions, motion graphics and animation, music and audio,
and other visual elements.
- Analyze video performance metrics for data-driven
content optimization.
- Communicate effectively with clients, maintaining
quality and project timelines.
Stay updated on video editing,
social media, and marketing trends.
Market Research:
- Conduct market research and analysis to evaluate
trends, brand awareness and competition ventures.
Partner Relationships:
- Maintain relationships with media vendors and
publishers to ensure collaboration in promotional activities.
New Initiatives You Will Drive
- Establishing our Brand & marketing function
- Rebranding our DLUX brands, aligning and
positioning them in the market
- Spearheading the rebuild of our websites into a
world-class digital experience to make the customer experience
exceptionally easy
Requirements
- A relevant bachelor’s degree in Media or a related
field (e.g. marketing) is essential.
- Minimum 4-years experience in a similar role.
- Excellent verbal communication, written
communication, collaboration, time management, and organizational skills.
- Previous media agency experience and a strong
portfolio to display your expertise. Video editing skills are a must for
this role, with a strong eye for detail!
- Fluent in English
- Familiar with Word, Excel, and outlook
- Experience in copywriting, social media management,
website management and brand management
- Experience in Adobe Illustrator, Photoshop, Adobe
editor, and Canva.
- Ability to work independently and efficiently
whilst working collaboratively within the team environment.
- Be comfortable taking feedback and direction to
learn and develop whilst showing proactiveness, initiative and expressing
your own ideas and creativity.
- A go-getter with a creative mindset and the ability
to think outside the box.