Marketing Manager, Consulting and Law
GLG · New York ·
- Category
- Marketing
- Experience
- 2+ years
GLG is the world’s leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world’s experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry’s most trusted research environment.
GLG marketing is at a key inflection point, rebuilding how it uses data to identify, reach, and convert the right clients with the right message at the right time. We are looking for a driven marketer who will help execute and scale approaches for our consulting & law segments.
The Marketing Manager, Consulting & Law will report to the Marketing Director, Corporate, Consulting and Law and will play a hands-on role in building and running marketing programs that drive pipeline and revenue for GLG’s consulting & law client base. You will work closely with commercial teams and cross-functional partners to execute demand generation initiatives, manage segment-specific content, and contribute to a best-in-class marketing engine.
Responsibilities include
• Develop a deep understanding of the consulting & law segments—including key firms, research use cases, and buyer journeys—to inform and execute targeted marketing strategies that support pipeline and revenue goals
• Plan and execute multi-channel demand generation campaigns, including email, webinars, events, and digital programs, to drive awareness and lead generation within the consulting & law segment
• Support full-funnel marketing efforts from lead generation through SQL conversion, partnering with Commercial Operations and Campaign Management to ensure lead quality, proper handoff, and accurate attribution
• Assist in the build-out and execution of account-based marketing (ABM) programs targeting high-priority consulting accounts, including strategy, personalization, and measurement
• Collaborate with Product Marketing on go-to-market planning for new product and feature launches relevant to the consulting & law segments
• Own the content calendar, developing and project-managing the production of case studies, thought leadership, webinars, and other assets that demonstrate GLG’s expertise and authority in the space
• Monitor and report on marketing KPIs (e.g., lead volume, lead-to-SQL conversion, campaign ROI) and use performance data to identify optimization opportunities and refine campaign plans
• Coordinate with the Brand team on relevant ‘tentpole’ thought leadership initiatives and with Expert Marketing to identify opportunities to feature relevant experts in segment content
Requirements
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
• 2 - 5 years of progressive B2B marketing experience, ideally with exposure to professional services, consulting, law firms, or business information industries
• Demonstrated experience executing multi-channel demand generation and lifecycle marketing programs with measurable results
• Experience with two-sided marketplace businesses and/or the research, data, or business information industry is preferred
• Strong analytical skills; ability to interpret campaign data and translate insights into actionable recommendations
• Excellent written and verbal communication skills, with the ability to collaborate effectively with commercial and cross-functional partners
• Working knowledge of core mar-tech tools including marketing automation platforms, CRM, ABM tools, and analytics solutions
• Proven ability to manage multiple campaigns and projects simultaneously, with strong attention to detail and a bias toward flawless execution
• Collaborative, results-oriented, and comfortable operating in a fast-paced, matrixed, and global environment
What We Offer:
Benefits: All U.S. GLGers also have access to benefits such as:
- Comprehensive medical, dental and vision coverage effective on your first day of employment
- Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
- 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
- Tuition reimbursement program for eligible courses including language skills courses
- Paid parental leave, adoption and surrogacy reimbursement
- Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
- Other work perks and benefits available based on final job location
Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
About GLG / Gerson Lehrman Group
GLG is the world’s leading platform for trusted human expertise. We connect global decision-makers—from hedge fund managers and private equity partners to strategy leaders at Fortune 500s—with the specific, authoritative voices required to answer their most critical questions.
At GLG, you are an extension of our clients' core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry’s most trusted research environment, you’ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.
We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.