Marketing Manager (CCP for Digital Advertising & Marketing Professionals)

Digital campaign planning and online lead generation

• Develop and manage a rolling digital marketing calendar for ELEOTRI’s exhibitions, conferences, forums, and related event launches, using Trello to map campaign phases, content deadlines, and conversion pushes.

• Translate each event or business opportunity into a structured digital campaign plan with clear audience segments, campaign objectives, key messages, and online call-to-action pathways.

• Plan digital demand-generation activity across online channels using Meta Business Suite, with focus on awareness-building, enquiry generation, registration interest, and sponsor or exhibitor visibility.

• Maintain campaign briefs, message frameworks, and marketing timelines in Google Workspace so campaign planning is documented properly and can be tracked across the full promotion cycle.

Social media marketing and paid digital promotion

• Manage ELEOTRI’s day-to-day digital presence across relevant social channels through Meta Business Suite, including post scheduling, campaign coordination, audience response monitoring, and paid promotion support.

• Build digital campaign flows for launch, reminder, countdown, and final conversion stages so event promotion is paced properly and not handled in an ad hoc or last-minute manner.

• Monitor campaign response indicators within Meta Business Suite, such as reach, engagement, click activity, and lead response patterns, and adjust campaign direction based on actual performance.

• Coordinate social copy drafts, asset approvals, publishing schedules, and campaign status tracking through Google Workspace and Trello so digital execution remains organised and consistent.

Email marketing and audience nurturing

• Build and maintain segmented contact groups in Mailchimp for delegates, exhibitors, sponsors, partners, and past event contacts so outreach becomes more structured and targeted.

• Create and send digital email campaigns covering launch announcements, registration pushes, programme updates, speaker highlights, reminder cycles, and post-event follow-up communications.

• Support simple email nurture journeys in Mailchimp so interested contacts can be engaged through a more systematic digital path rather than depending only on manual follow-up.

• Review Mailchimp campaign results such as open rates, click rates, bounce trends, and response timing to refine subject lines, content sequencing, and send cadence over time.

Registration funnel support and conversion tracking

• Work with Eventbrite to set up and maintain event registration pages, campaign-linked event listings, and audience-facing registration information so digital promotions lead to a clear and trackable conversion point.

• Monitor registration movement, response timing, and drop-off trends through Eventbrite dashboards and campaign-linked activity, and recommend actions when digital interest is not converting as expected.

• Align campaign timing with actual registration performance by reviewing when stronger or weaker sign-up response occurs, then adjusting messaging emphasis, reminder frequency, or promotional support accordingly.

• Maintain a simple campaign-to-registration tracking record in Google Workspace so management has practical visibility on which digital activities are generating actual enquiries or sign-ups.

Digital content development and brand visibility

• Develop digital marketing content for event launches, speaker features, industry topic highlights, exhibitor visibility, and company announcements, ensuring content is suitable for online promotion and audience engagement.

• Organise campaign copy, approved materials, event messaging drafts, and reusable content references in Google Workspace so ELEOTRI builds a stronger marketing archive over time.

• Track content development, review stages, and release deadlines in Trello so digital output is timely and coordinated with campaign priorities.

• Support a stronger and more consistent online market presence by ensuring event-related digital content is planned, released, and followed up in a more disciplined manner.

Marketing enquiry coordination and follow-through support

• Review digitally generated enquiries, registration interest, inbound messages, and campaign-driven contact points, and maintain clear internal handover notes for management follow-up.

• Support a simple marketing follow-up structure so leads generated through Meta Business Suite, Mailchimp, or Eventbrite are not lost between campaign activity and business response.

• Flag common points of drop-off, delayed response, or weak audience fit so future digital campaigns can be improved based on practical outcomes rather than assumptions.

• Maintain simple internal follow-up trackers in Google Workspace and Trello to improve visibility from first digital touchpoint to next action.

Continuous improvement of ELEOTRI’s digital marketing capability

• Conduct post-campaign reviews after each key event cycle using Meta Business Suite, Mailchimp, Eventbrite, and internal campaign trackers to identify what performed well and what needs adjustment.

• Recommend improvements to audience targeting, content structure, send timing, registration flow, and digital channel mix based on actual campaign results.

• Build a more repeatable digital marketing process for ELEOTRI so the company develops a stronger year-round online presence instead of relying on isolated promotions.

• Strengthen the company’s internal digital marketing discipline by improving campaign planning, digital reporting, and content coordination in a way that is scalable for a growing event business.