Marketing Manager, Campaigns at Allure Security – Remote | Jobyssey

This is a hands-on role at the center of how Allure turns marketing investment into pipeline. You'll own our paid programs on Google, Bing, and LinkedIn, build and run our email campaigns in HubSpot, and design the nurture programs that turn content engagement into sales conversations. The strategy, the execution, and the numbers all live in this seat. You'll report to the Head of Demand Generation and work closely with our sales and BDR teams. This is an individual contributor role with broad scope and a direct line to revenue.

What You'll Do

Own paid search and paid social

Run our Google Ads, Microsoft Ads, and LinkedIn campaigns end to end: account structure, keywords, bidding, audiences, ad copy, and conversion tracking. These channels need regular, hands-on attention, and keeping that rhythm is a core part of this job. You'll manage the budget, test relentlessly, and drive awareness and pipeline more efficiently every month.

Build and run email campaigns and nurture programs

Take email programs from idea to send: new asset launches, post-event follow-ups, and topical nurture tracks triggered by what people engage with (someone downloads our retail fraud guide, a short retail-specific sequence kicks off to help them raise their hand). You'll shape the touches, sharpen the copy, and build the campaigns yourself, including segmentation, workflows, emails, forms, and landing pages. You'll help build the narratives and stories that connect our product to the people we serve, measure what converts, and bring your own ideas for what we should build next.

Own the goals and the reporting

Set channel-level targets, own them publicly, and report on performance against pipeline, not just clicks. You'll build the reporting rhythm that tells us what's working, what isn't, and where the next dollar should go.

What You'll Bring (Requirements)

3 to 5 years of hands-on digital marketing campaign ownership
Direct experience managing Google Ads and LinkedIn campaigns, including budget ownership and optimization
The ability to build campaigns in HubSpot yourself: segmentation, workflows, nurture logic, emails, forms, and landing pages
Working familiarity with Salesforce: campaigns, reporting, and how marketing activity connects to pipeline
A track record of setting targets and hitting them, with the reporting to prove it
Startup pace. You've worked somewhere lean, you self-start, and you don't wait for a brief
Comfort working with AI tools as part of your daily workflow, and curiosity about doing more with them
Clear, direct communication. You can explain what happened, why, and what you're doing about it in plain language
Comfort across our stack: HubSpot, Salesforce, Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Semrush, GA4, Claude

Bonus Points

Experience marketing to security, fraud, or risk buyers
SEO/SEM experience, and familiarity with where search is heading (GEO/AEO)
Experience managing external agencies or vendors
You don't need to come from cybersecurity. Some of the best ideas in our space are going to come from outside it.

What We Offer

Competitive base salary with performance-based incentive
Equity in a growing cybersecurity company
Medical, dental, and vision coverage
401(k) with company match
Flexible PTO and paid company holidays
Fully remote work environment
A high-trust, low-ego team that ships and celebrates wins together
Real room to grow: this role's scope will expand as the company does

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