Marketing Manager

About Us:

BYD by 1826 is Singapore’s first integrated automotive-lifestyle brand—where electric mobility meets immersive experience. Beyond car showrooms, our multi-concept spaces fuse innovation, sustainability, F&B, and community into one seamless lifestyle offering. From cutting-edge EV launches and immersive roadshows to curated pop-ups and heritage-inspired campaigns, we activate our brand through storytelling that moves people—literally and emotionally.

Role Overview:

We are seeking a strategic and hands-on Marketing Manager (or Assistant Marketing Manager, depending on experience) to support and execute 360° brand and campaign initiatives across digital, on-ground, and retail platforms. This role will work closely with the Chief Brand Officer, Events, Marketing & Creative teams to drive integrated marketing strategies, amplify brand visibility, and strengthen customer engagement across our touchpoints.
You’ll be expected to wear many hats—developing campaign plans, coordinating timelines, liaising with partners and internal teams, managing content calendars, and supporting the execution of automotive-lifestyle experiences that define BYD by 1826.

Key Responsibilities

• Support the development and execution of integrated marketing campaigns across digital, social, on-groundactivations, and in-outlet branding.
• Work closely with internal teams (Creative, Events, Sales, F&B) to align messaging and ensure campaigncohesion across all platforms.
• Manage campaign timelines, content calendars, and milestone tracking to ensure timely rollouts.
• Oversee social media content planning, briefing, and scheduling in collaboration with content creators anddesigners.
• Liaise with external partners, agencies, and vendors for joint marketing efforts, influencer activations, or campaign collaborations.
• Draft and proofread copy for marketing materials, EDMs, social media, and in-outlet signage from digital to physical collaterals.
• Coordinate asset requests and approvals, ensuring materials are aligned with brand tone, visual identity, and strategy.
• Monitor and report on campaign performance, digital engagement, and event outcomes to guide future strategy.
• Stay up-to-date with trends in EV, lifestyle, F&B, and digital marketing to keep campaigns relevant and innovative.
• Support the planning and publicity for roadshows, outlet launches, and automotive showcases across Singapore.
• Assist in preparing decks, reports, and proposals for internal stakeholders and external partners.

Requirements

• Degree or diploma in Marketing, Mass Communication, Business, or related field.
• 3–5 years of experience in marketing, branding, or communications—preferably in a hybrid lifestyle, automotive, F&B, or retail environment.
• Experience with campaign planning, social media management, and cross-functional marketing coordination.
• Strong writing, editing, and proofreading skills with a keen eye for detail and brand tone.
• Familiarity with digital marketing tools and platforms preferred (e.g., Meta Business Suite, Mailchimp, Google Analytics, Canva, etc.).
• Basic photo and video editing skills using tools like Canva, CapCut, or Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
• Creative, collaborative, and solution-oriented with strong communication and stakeholder management skills.
• Highly organized and able to manage multiple timelines in a fast-paced environment.
• Bonus: Experience working on roadshows, product launches, or integrated marketing campaigns across physical and digital spaces.
• Fluent in English; proficiency in Mandarin or other regional languages is a plus.