Marketing Manager, B2B SaaS US at EducateMe | Jobyssey

As a Marketing Manager at EducateMe, you will be at the forefront of driving growth and demand generation for our B2B SaaS corporate training platform. This role spans content strategy, paid acquisition, organic growth, and analytics — with direct impact on pipeline and revenue.
You will work closely with the founding team and collaborate with an in-house content team to execute and scale our marketing efforts.
If you’re an ambitious generalist who uses AI as a force multiplier and has a strong track record in B2B SaaS, we’d love to hear from you.

Key responsibilities:
AEO & content strategy - core focus
Develop and prioritize an Answer Engine Optimization strategy — structuring content to be surfaced by AI tools, not just search engines
Collaborate with the content team on direction, briefs, and quality review
Make Webflow page edits independently — structure, CTAs, landing pages, metadata
Stay ahead of how AI-driven discovery is changing inbound and adapt strategy accordingly
Growth channels
Identify, test, and scale acquisition channels — LinkedIn, community, content syndication, partnerships, link building
Run structured experiments, measure results, and double down on what works
Drive organic brand presence in L&D communities
PPC
Manage paid campaigns across relevant platforms — Google Ads, LinkedIn Ads, and others as the channel mix evolves
Own campaign structure, bidding, budget allocation, and ongoing optimization
Ensure alignment between ad creative, landing pages, and conversion goals
Continuously improve cost efficiency across the funnel

Analytics, measurement & business planning
Own the numbers that matter — CAC, LTV, LTV:CAC ratio, payback period, channel-level ROI
Build reporting that connects every marketing activity to the pipeline and revenue
Use Mixpanel and PostHog to track funnel performance and identify where to optimize
Translate data into actionable plans that drive business advancement, not just marketing KPIs
Come to the table with forecasts, not just results

Sales enablement
Produce case studies, competitive battle cards, and one-pagers to support the sales process
Maintain a strong understanding of ICP, objections, and competitive positioning
Work closely with SDRs to help with running more outbound experiments

Skills required
AI fluency — this is the most important thing we look for
You use AI tools daily and have built workflows around them — research, content briefing, competitive analysis, reporting, experimentation
You can do the work of a larger team by knowing how to delegate to AI effectively
You’re not afraid to automate and systematize — you think in leverage, not in hours
You stay current with AI tooling and continuously find new ways to apply it to marketing

Marketing fundamentals
3–5 years of experience in B2B SaaS marketing with a track record of driving growth
Hands-on experience with PPC platforms — Google Ads, LinkedIn Ads, or similar
Strong analytical skills — you think in CAC, LTV, and payback period, not just clicks and impressions
Comfortable with tools like Mixpanel, PostHog, or GA4
Result-driven and self-motivated with a strong sense of ownership
Comfortable working in a fast-paced, lean team environment
English C1+
Nice to have: experience in EdTech, L&D, or HR Tech

What we offer
Direct collaboration with the founding team
Remote and async-first work culture
Competitive salary
A clear path to Head of Marketing as the company scales
Paid sick leave and vacation

How does the interview process look?
Interview
Short assignment
Decision

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