Marketing / Growth Data Analyst

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• : A wholly-owned digital lifestyle telco brand based in Singapore, is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

About the Role

We are looking for a Marketing Data Analyst / Growth Data Analyst who can turn marketing, customer, and social media data into actionable insights that drive user acquisition, revenue growth, and business performance. You will work with data from GA4, Adjust, advertising platforms, social media, and internal databases, collaborating closely with marketing and business teams in Japan.

Responsibilities

• Analyze Japanese-language social media data related to povo to identify consumer sentiment, trends, customer concerns, and brand perceptions

• Apply text mining techniques to Japanese social media posts, reviews, surveys, and customer feedback

• Analyze marketing performance using data from GA4, Adjust, advertising platforms, and internal databases

• Build dashboards and reports to monitor key business and marketing KPIs

• Analyze customer acquisition, conversion, retention, revenue, and other funnel metrics

• Conduct cohort, funnel, attribution, and customer segmentation analyses

• Conduct creative analysis across copy, visuals, formats, and offers to identify new ways of communicating with Japanese consumers

• Translate analytical findings into recommendations for marketing, creative, product, and business teams

Required Qualifications

• 3+ years of professional experience using SQL

• 1+ year of professional experience using Python

• Native-level Japanese proficiency, including the ability to interpret Japanese cultural context, consumer language, social media expressions, slang, and sentiment

• English communication skills at a casual conversational to business level

• Professional experience analyzing marketing data from platforms such as GA4, Adjust, advertising platforms, or other customer analytics tools

• Experience analyzing Japanese-language social media or other unstructured text data

• Experience translating data insights into marketing or creative recommendations

Preferred Qualifications

• Experience using Google Looker to create dashboards, reports, and data visualizations

• Experience building statistical, forecasting, or predictive models for KPIs such as customer acquisition, revenue, conversion, retention, or customer lifetime value

• Experience analyzing marketing log-level or behavioral data, including GA4, Adjust, clickstream data, or web and application event logs

• Experience using Japanese text-processing tools such as MeCab, SudachiPy, GiNZA, or LLM-based solutions

• Experience developing AI products or tools using Large Language Models

• Experience in the Japanese telecommunications, mobile service, or digital platform industry

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.