Marketing Funnel Specialist (B2B / Lead Generation)

About RZ HR Studio

We’re a boutique HR agency supporting founders, startups, and remote-first teams with fractional HR leadership, people operations support, and culture - building. We value long-term partnership with our clients and we want a Sales Specialist who understands that great sales is about asking the right questions and understanding how the Studio can help our clients.

About the Role

We’re looking for a marketing specialist who can design, build, and optimize end-to-end marketing funnels that consistently generate qualified leads and drive them into our sales pipeline. You will own the strategy behind our marketing engine—connecting social media, lead magnets, and automation into a system that converts.

What You’ll Own

• Funnel Strategy & Execution

  • Design and build end-to-end marketing funnels (lead magnet → nurture → sales pipeline)

  • Map user journeys from first touchpoint to discovery call or conversion

  • Optimize landing pages, CTAs, and conversion paths

  • Continuously improve funnel performance (conversion rates, lead quality)

• Social Media Content Strategy & Direction

  • Plan and lead content strategy aligned with funnel goals

  • Ensure all content drives toward lead capture, engagement, discovery calls

  • Collaborate with team members for the designs and scheduling of posts

  • Turn business offers into high-converting content angles

• Marketing Automation & Nurture Campaigns

  • Build and manage email nurture sequences in ActiveCampaign

  • Segment audiences and personalize messaging

  • Monitor and optimize open rates, CTR, and conversions

What Success Looks Like

• A steady pipeline of qualified leads

• Clear funnel from content → lead → nurture → booked call

• Increased conversion rates across landing pages and email sequences

• Marketing that directly supports revenue growth

Who Will Succeed in This Role

• Proven experience building lead generation funnels in B2B industry

• Strong understanding of funnel strategy, conversion optimization, customer journeys

• Hands-on experience with ActiveCampaign (or similar tools)

• Ability to translate offers into compelling marketing angles

Why Join Us

• Work with a thoughtful, people-first agency

• Remote work environment

What We Offer

• Base pay plus no - cap commission per month

• Clear expectations and realistic targets - know your targets on Day 1