Marketing Executive

MARKETING EXECUTIVE — SOCIAL MEDIA & CONTENT
Wafra Business Solutions

About the Role

Wafra Business Solutions helps business owners understand their finances through accounting, bookkeeping, financial diagnostics and practical advisory services.

We are looking for a creative and proactive Marketing Executive to build awareness of Wafra, produce educational content and generate qualified enquiries. As a growing business, we need someone comfortable with both planning and hands-on execution.

Key Responsibilities

• Develop monthly marketing plans and content calendars aligned with business goals.

• Manage Instagram, Facebook, TikTok and LinkedIn.

• Turn accounting topics into simple, engaging content that business owners can understand.

• Create content about cash flow, profitability, expenses, bookkeeping and financial warning signs.

• Help the founder plan scripts, record videos and produce educational content.

• Edit short videos, design carousels and write captions with clear calls to action.

• Adapt longer videos into short clips and supporting social media posts.

• Promote accounting services, financial diagnostics and consultation bookings.

• Plan and manage paid advertising within approved budgets.

• Track enquiries and coordinate follow-ups with the founder.

• Maintain Wafra’s professional visual identity and consistent brand tone.

• Monitor content and campaign performance, prepare weekly reports and recommend improvements.

• Ensure financial claims and technical content receive the founder’s approval before publication.

• Protect client confidentiality and use only approved testimonials or clearly labelled demonstration figures.

Requirements

• Relevant experience in digital marketing, social media or content creation.

• Proficiency in Canva, CapCut or similar design and editing tools.

• Strong writing skills and the ability to explain complex ideas simply.

• Able to film and edit professional videos using a smartphone or camera.

• Familiarity with Meta Ads Manager and campaign reporting.

• Organised, resourceful and able to work independently.

• Interest in finance, business education and helping SME owners.

• Experience marketing accounting or professional services is an advantage.

• A portfolio showing content personally created and, where available, campaign results.

Performance Measures

• Consistent delivery of approved content.

• Relevant audience growth and meaningful engagement.

• Qualified enquiries and consultation bookings.

• Cost per qualified enquiry for paid campaigns.

• Contribution to new client acquisition.

• Accurate reporting and timely execution.

Targets will be agreed based on the marketing budget, service capacity and campaign performance.

Working Arrangement

Location: Ubi
Employment type: Full time
Working hours: Mon to Fri
Salary: $2500 onwards depending on Experience

How to Apply

Send your CV, portfolio, expected salary and availability to [email protected] | WhatsApp 81017099