Marketing Executive

Swegon are looking for a Marketing Executive to be based at our site in Snodland; Kent. The focus of this role is to provide creative, hands-on and high-quality marketing support across Swegon UK & I, with responsibility for CRM, digital content, marketing campaigns and the company's CPD/webinar programme.

Working as a core member of the Marketing team, the Marketing Executive will help deliver engaging, effective and measurable marketing activity across multiple channels. The role requires someone who is highly organised and comfortable taking ownership of projects from planning through to delivery.

They will take ownership of Swegon's successful CPD/webinar programme. This will include the planning, coordination and delivery of live and pre-recorded webinars to customers and industry professionals.

Main duties and responsibilities: (This is not an exhaustive list and is subject to change depending on the business needs)

CRM & Digital Marketing

• Plan, build and deliver omnichannel marketing campaigns using HubSpot and other relevant marketing platforms.

• Support lead generation activity and ensure marketing leads are captured, managed and reported effectively.

• Work closely with sales and other internal teams to ensure marketing activity supports wider commercial objectives.

Website & Content

• Maintain and update website content using the company's CMS.

• Ensure website content is accurate, up to date, engaging and aligned with SEO best practice.

• Identify opportunities to improve website content and user journeys.

Marketing Projects & Campaigns

• Take ownership of key marketing campaigns and projects throughout the year, from initial planning through to delivery and reporting. Monitor campaign performance and make recommendations based on results.

• Coordinate activity across email, website, social media, events and other relevant channels.

• Support product launches, lead generation campaigns, events and other initiatives within the UK&I marketing plan.

CPD & Webinar Programme

• Take ownership of Swegon's CPD and webinar programme, helping to grow its reach, engagement and effectiveness as a lead generation tool.

• Work with presenters and internal subject matter experts to prepare webinar content and supporting materials.

• Host and manage live webinars using dedicated webinar/livestreaming software.

• Coordinate webinar communications, including invitations, registration, reminders and follow-up activity.

• Monitor attendance, engagement and feedback and report on webinar performance.

• Ensure webinars are delivered professionally and provide a high-quality experience for attendees.

• Identify opportunities to develop the CPD programme and increase participation.

General Marketing Support

• Support the wider marketing team with day-to-day marketing activity. Work collaboratively with colleagues across Swegon and the wider business.

• Support exhibitions, events, sponsorships and other marketing activities where required.

• Travel in and around the UK, with occasional overseas travel potentially required.

Essential Qualifications:

• GCSE Maths, English and IT or equivalent

• Marketing, communications, digital marketing or related experience

• Full and valid UK driving licence

Essential Experience:

• Minimum two years’ experience in a similar marketing role, or demonstrable equivalent experience.

• Experience using CRM systems, ideally HubSpot.

• Experience creating and delivering successful marketing campaigns.

• Experience creating written content for websites and other digital channels.

• Experience using website CMS platforms such as Optimizely and/or Squarespace.

• Experience planning, coordinating and delivering marketing projects.

• Excellent working knowledge of Microsoft Office, particularly Excel and PowerPoint.

• Demonstrable ability to manage multiple projects and deadlines.

Equal Opportunities Statement

We are committed to creating an inclusive and diverse workplace and are proud to be an equal opportunity employer. We do not discriminate on the basis of age, disability, gender identity, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010. We welcome applications from all suitably qualified candidates and are committed to ensuring our recruitment process is fair, transparent, and accessible to all. If you require any reasonable adjustments during the recruitment process, please let us know and we will do our best to accommodate your needs.

We offer
At Swegon, we work to create the world's best indoor climate that makes people thrive and feel good inside. We have ambitious goals in our sustainability efforts, in offering the most energy-efficient products, promoting gender equality, and becoming carbon neutral, and we have clear transparency in our work. We offer exciting challenges in a global environment with competent colleagues and a culture characterized by our values; "Customer Empathy, Trust, and Commitment," which permeate everything we do and are the basis for the decisions we make and how we interact with each other. At Swegon, we have an open and flexible organizational culture with short decision-making processes, plenty of development opportunities, and we care about you being able to balance your work with your personal life. We place great emphasis on personal qualities, welcome applicants with different backgrounds, and strive for diversity and gender equality.

(Please note that we are not looking to use any agencies to fill this vacancy)

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