Marketing Executive - Sheraton Grand Hotel & Spa Edinburgh

We are currently recruiting for a Marketing Executive to join our team at the Sheraton Grand Hotel & Spa, Edinburgh.

The Sheraton Grand Hotel & Spa is located in the heart of Edinburgh and is one of Scotland's leading 5-star hotels. The hotel comprises 269 bedrooms, a large banqueting and meeting complex hosting up to 500 guests, and One Square bar and restaurant. Additionally, the hotel is home to the multi-award-winning One Spa, Scotland’s most renowned urban thermal spa experience.

Role

Reporting to the Marketing Manager, the position has the primary responsibility of supporting marketing and revenue generation strategies for Sheraton Grand Hotel & Spa, Edinburgh.

Collaborating closely with the hotel operational team, the Marketing Executive will support the Marketing Manager in executing marketing strategies and tactics that achieve key financial and customer metrics for the hotel and its outlets.

The position is accountable for the implementation of specific strategies in the areas of:

• Brand and promotional programs at the hotel
• Developing content, social media strategy and community management
• Sales support to develop appropriate collateral/tools
• Promotion and activation of One Square & One Spa
• Loyalty programs and Marriott Bonvoy member engagement
• Management of local partnerships and events
• Management of signage and collateral requirements

Key Responsibilities:

• Support the implementation of new Sheraton initiatives, acting as a brand champion and ensuring full compliance with Sheraton standards and programs, brand style guides and tone of voice, with a focus on the core brand positioning
• Ensure all marketing assets and collateral are brand compliant and in line with the Sheraton brand guidelines
• Organise marketing-related events and encourage Marriott Bonvoy member / customer engagement on property
• Drive the implementation of the restaurant / bar marketing strategy and tactics
• Drive the implementation of the spa marketing strategy and execution of online/offline marketing tactics
• Activation of local partnerships and review opportunities for local level promotions and sponsorships to gain recognition, leverage brand identity and beneficial status within the community
• Support the sales team to develop relevant tools / campaigns to maximise corporate / group marketing activities
• Support the hotels’ social media strategy with relevant storytelling material
• Participate in content creation (copywriting, photo and video) to feed all channels, in adherence with brand guidelines and hotel positioning
• Assist the Marketing Manager in developing and managing the different marketing plans and budgets for the hotel and outlets

Requirements

• Minimum 1-2 years in marketing / communications industry or relevant hospitality experience
• Strong communication and presentational skills
• Bachelor's degree strongly preferred in marketing, advertising and / or communication
• Energy, enthusiasm and a “can-do” attitude is essential
• Bright spark with initiative
• Hard working, determined, tenacious and results driven
• People person and team player
• High degree of personal loyalty and integrity

Benefits:

• A competitive salary plus free meals whilst on duty.
• 28 days holiday each year, including bank holidays, this increases up to a maximum of 33 days (pro rata) after further service
• Worldwide employee and friends & family hotel room rates plus hotel and spa experiences as part of your induction.
• 50% off all F&B outlets within the hotel and 20% F&B discount in other Marriott hotels!
• Discounts off your supermarket shop, other shopping and experiences through our Marriott Benefit Hub
• 50% off Spa Treatments and £50 gym membership within our One Spa!
• 24/7 and employee healthcare plan with access to Mental Healthcare first aiders
• Opportunities for career progression and to transfer around the world plus opportunities to get involved in our charitable and community activities
• Many more benefits however most importantly, we’ll help you grow, and develop you as an individual