Marketing Executive/Senior Marketing Executive, Farshore (12 month FTC)
HarperCollins Publishers · London, Greater London ·
- Work mode
- Hybrid
- Seniority
- Senior
- Category
- Marketing
The Marketing Executive/ Senior Marketing Executive is responsible for the planning and delivery of 360 degree marketing campaigns, executing consumer and retail activity for selected Farshore books, maximising consumer awareness and sales. The role will lead on the campaign development of key titles and brands across the list, including delivering increased brand awareness across online and offline channels to support sales of company products. The role requires a strong multi-tasker with a good understanding of the marketing landscape and a keen interest in children’s books, who can demonstrate creative copywriting, strong communication and organisational skills. A collaborative team player with exceptional project and time management.
Contribution to the Division
The Marketing Executive/ Senior Marketing Executive will maintain Farshore’s best in class marketing on and offline, reporting to the Senior Marketing Manager. The role is key across the books portfolio, so this role will take responsibility for delivering campaigns across fiction, picture books, non fiction and brands titles, working closely with other members of the Marketing and PR team, Editorial and Sales.
- Plan and deliver commercially focused and strategic marketing campaign plans on time and to budget to maximise consumer awareness and sales
- Plan campaigns with contingencies to ensure they are delivered to budget
- Present campaigns to key internal and external stakeholders including licensors, authors, illustrators and agents
- Brief media activity in-house and to external agencies
- Deliver on all elements of marketing campaigns including content, advertising, partnerships, sell-in materials, proofs, copywriting, social media marketing and trade marketing
- Brief and manage the creative development of digital and printed marketing materials, briefing external designers as required
- Manage Farshore’s website, newsletter and social media platforms, including creating and implementing creative content regularly
- Use consumer insight and data to understand readerships and inform audience targeting
- Monitor ROI against pre-agreed KPIs and update stakeholders on results
- Work with authors, illustrators, licensors and designers to produce compelling digital content such as TikToks, Reels, animated videos, GIFs and graphics
- Develop collaborations with content creators across key channels
- Assist with the management of assets on the Farshore Amazon Store
- Work closely with the Sales and Trade Marketing teams to produce high quality sales materials for titles; design, artwork, print and distribution to booksellers
- Contribute to key company, marketing and sales events and presentations including creating decks and providing support at events
- Work closely with Editorial, Sales and PR teams to support a culture of collaboration and integration
- Liaise with international teams on retail promotions and marketing assets
- Promote Farshore’s reputation with external stakeholders including authors, illustrators, agents, licensors and customers
- Assist with the organisation and delivery of key community events including YALC
- Contribute to, and attend, author pitch decks for new acquisitions (where required)
- Remain up-to-date with the children’s and wider book market and pay attention to trends, bestsellers and Farshore’s title performance
- Participate in projects or carry out any other duties that maybe outside the standard remit as per business need
- Uphold Farshore’s D&I plan in support of the Company’s policy and regularly communicate progress internally
- Understand and abide by Farshore and HarperCollins’ crisis communications process, ensuring adherence to timescales and personal responsibility regarding escalation/response requirements as set out in the document
- Understand and abide by NewsCorp’s Compliance and Data Protection guidelines and policies, taking corrective action in a timely and appropriate way
- Be responsible for understanding and abiding by Farshore’s Embargo Process guidelines for all levels and types of embargo restriction, with specific reference to any personally signed documentation relating to specific titles
- Evidence of designing and executing creative and innovative marketing campaigns
- Experience of working in a marketing department at a trade publisher is desirable
- Enjoys reading widely with an active interest in the publishing industry – particular interest in children’s & YA is desirable
- Knowledge of social media and digital platforms
- Creativity essential and strong eye for design
- Excellent communication skills and ability to manage relationships
- Ability to prioritise and juggle a busy workload
- Strong attention to detail
- Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector
- Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning
HarperCollins operates a hybrid working policy where employees are expected to work from our London office three days per week.
If you wish to discuss anything regarding this position, please contact [email protected] with the subject line 'Vacancy Query' followed by the job title. We aim to respond within 5 working days.
If you wish to discuss anything regarding this position, please contact [email protected] with the subject line 'Vacancy Query' followed by the job title. We aim to respond within 5 working days.